Prof. Pradeep Randiwela

Associate Professor


FACULTY : Business

DEPARTMENT :

Department of Business Management

Qualifications :

  • M.Com. (Marketing) Col.
  • MHRM. UK.
  • B.Com. Special (Honours). Pdn.

 

Career Summary

Pradeep Randiwela, Associate Professor in Marketing at the Faculty of Management and Finance – University of Colombo, Sri Lanka, joined the Faculty in April 1990 having previously worked as a Marketing Executive (1986 – 1990) in a leading finance company in Sri Lanka. Recently, Pradeep received Long Service Award for 25 years of sustained service at the University.

Pradeep has been associated with many international and national organizations: Short-term Consultant at World Bank in Colombo – Sri Lanka; Short-term Consultant at International Labor Organization (ILO) in Colombo - Sri Lanka; Chairman of Review Panels - the Ministry of Higher Education,Sri Lanka, to review applications seeking degree awarding status by non-state sector institutions; Commission Member at Public Enterprises Reforms Commission (PERC) - Sri Lanka; Director, Cement Corporation - Sri Lanka. Corporate Trainer and Services Marketing Consultant - People’s Bank, Sri Lanka; Member of Curriculum Development Board - Uva-Wellassa University of Sri Lanka; and Corporate Trainer at many other private institutions in Sri Lanka. Currently Pradeep is associated as Associate Professor in Marketing (on sabbatical) with Sri Lanka Institute of Information Technology (SLIIT).

The past 30 years of his professional/academic career covers contribution to teaching, research, university administration, consulting, corporate training, and public speaking. Pradeep was the former Dean (2002 – 2005) of the Faculty of Management and Finance, and was the former Head of the Department of Commerce (2002). He was pioneered in introducing four MBA programs, including three specialized MBAs (1st time in Sri Lanka) such as MBA in Marketing, MBA in Human Resource Management and MBA in Finance, during his tenure as the Dean of the Faculty of Management and Finance, which has become the the most sought after MBA programs in Sri Lanka. Pradeep also was the founder Coordinator of Executive MBA and Bachelor of Business Administration (Hospitality and Leisure) programs offered by the University of Colombo.

Pradeep is a visiting Faculty for many MBA programs conducted in Sri Lanka and evaluator of Ph.D. thesis in Sri Lankan universities and overseas.

Pradeep has published many research papers to his credit and has presented research papers every year from 2004 to date at International conferences held in Oxford University-UK, and Cambridge University-UK.

  • November 2009 – date: Associate Professor of Marketing: Department of Marketing, Faculty of Management & Finance, University of Colombo, Sri Lanka. (From January 2017 – on sabbatical leave and associated with the SLIIT)
  • August 2002, to May 2005: Dean: Faculty of Management and Finance, University of Colombo- Sri Lanka.
  • March 2002 August 2002: Head of the Department: Dept. of Commerce, Faculty of Management and Finance, University of Colombo, Sri Lanka.
  • 2002 - 2009: Senior Lecturer in Marketing (Grade I) Dept. of Marketing Faculty of Management and Finance, University of Colombo, Sri Lanka.
  • 1997 2002: Senior Lecturer in Marketing (Grade II): Department of Marketing, Faculty of Management & Finance, University of Colombo, Sri Lanka.
  • 1990 – 1996: Lecturer in Management Studies: Faculty of Management & Finance, University of Colombo-Sri Lanka.
  • 1986 – 1990: Marketing Executive: In a leading finance company in Sri Lanka.

 

Other Positions held:

  • 2016: Chairman - Institutional Review Panel: application submitted by IPM – Sri Lanka, seeking degree awarding status.
  • 2016: Chairman - Institutional Review Panel: application submitted by Batticaloa Campus (Pvt.) Ltd., seeking degree awarding status.
  • 2016: Chairman - Programme Review Panel: application submitted by Saegis Campus – Sri Lanka, seeking degree awarding status.
  • 2016: Member – Review Committee of B.Sc. in Supply Chain Management and Procurement Programme: Application submitted to The Ministry of Higher Education seeking degree awarding status by CINEC Campus, Malabe, Sri Lanka.
  • 2015: Chairman - Programme Review Panel (MBA): application submitted to the Ministry
  • 2015: Chairman - Review Committee - Ministry of Higher Education, Application submitted by Horizon College of Business and Technology, Sri Lanka seeking degree awarding status - Master of Business Administration Degree Programme.
  • 2014: Chairman - Review Committee –Ministry of Higher Education, Application submitted by Horizon College of Business and Technology, Sri Lanka seeking degree awarding status - Bachelor  Business Administration Degree (Marketing) Programme.
  • 2015: Member – Review Committee of Master - Business Administration Degree Programme: Application submitted to The Ministry of Higher Education seeking degree awarding status by NSBM, Sri Lanka.
  • 2013-2015: Co-ordinator – Master of Business Administration (Marketing), Faculty of Management and Finance, University of Colombo.
  • 2014-2015: Controlling Panel Member: Business Studies-GCE (A/L) Examination, Ministry of Education Sri Lanka.
  • 2010 - 2012: Co-ordinator - Master of Business Studies, Faculty of Graduate Studies, University of Colombo.
  • 2004-2005: Commission Member- Public Enterprises Reforms Commission (PERC), appointed by HE, the President of Sri Lanka. PERC is the apex body responsible for public sector institutions reforms in Sri Lanka.
  • 2004-005: Board Member: Private Sector Infrastructure Development Company Limited., Sri Lanka.
  • 2002-2004: Director – Sri Lanka Cement Corporation, Sri Lanka.
  • 2004-2005: Member - Curriculum Development Committee: Uwa Wellassa University - Sri Lanka. Developed the curriculum for the area of Management Science.
  • 2002-2005: Member - Standing Committee of Commerce and Management Studies – University -Grants Commission - Sri Lanka.
  • 2003-2005: Member Board - Professional Studies and Academic Standing Committee: Institute of Personnel Management - Sri Lanka.
  • 1996-1997: Committee Member, appointed by Her Excellency the President of Sri Lanka: Committee on Economic Policy with special reference to unemployment problem in Sri Lanka.
  • 1996-1997: Committee Member - Committee on Environmental Disaster Management: Appointed by Her Excellency the President of Sri Lanka.
  • 1996-2003: Chief Examiner - General Certificate of Education (Advanced Level) Examination – The University Admission Test conducted by the Department of Examinations of the Government of Sri Lanka.
  • 2016: Member - Institutional Review: Application submitted by BCAS – Sri Lanka, application submitted to the Ministry of Higher Education seeking degree awarding status.


Research Interests

    Services Marketing Strategy, Corporate Strategy, Triple Win strategy


Best Professor in Marketing - Asia's Best B-School Award 2010, CMO Asia, Singapore. www.cmoasia.org


    Book

  • Randiwela, P.. Practicle Marketing Research (Sinhala) . http://www.srilankabooksonline.com/category_product_list.php?category_id=9&category=Education,Psychology%20&page=1 : Wijesooriya Grantha Kendraya, pp. ISBN 978-955-652-456-7.

  • Journal Articles

  • Randiwela, P.. "Improving Relevance and Quality of Undergraduate Education (IRQUE): public funding alternatives for Sri Lanka.." Int. J. Management in Education, vol. Vol. 6, No. 3, , pp. pp 191-211., 2012.
  • Randiwela, P. . "Improving Relevance and Quality of Undergraduate Education (IRQUE) in Sri Lanka: the Need for a Change in Public Funding Strategy." International Journal of Innovation and Learning, vol. Vol. 5 No. 3, pp. www.inderscience.com , 2008.
  • Randiwela, P.,. "A Balanced Economic Growth: Quantity with Quality, ." Journal of Management Circle, University of Ruhuna, Sri Lanka, pp. 23-35, 1992.

  • Article from Conference Proceedings (Published)

  • Randiwela, P., . "Sensory Marketing is to flourish or perish: Sri Lankan Case Study,." in Cambridge Business and Economic Conference, Cambridge University, UK, 2016, pp. ISBN : 9780974211428.
  • Randiwela, P.,. "Determinants of customers’ Retail Bank Choices in Sri Lanka. Cambridge Business & Economics Conference, ." in University of Cambridge – UK,, 2015, pp. ISBN: 9780974211428.
  • Randiwela, P.,. "Consumer buying behaviour and attitudes towards eco-friendly fast moving consumer goods: Cosmetics & personal care products." in Cambridge Business & Economics Conference, University of Cambridge – UK, , 2015, pp. ISBN: 9780974211428.
  • Randiwela, P.,. "Determinants of Growth in Life Insurance Policies in Sri Lanka: The Case of A Public Limited Company. ." in University of Cambridge - UK, 2014 Cambridge Business & Economics Conference, , pp. ISBN: 9780974211428.
  • Randiwela, P.,. "The role of emotions in customer buying decisions: An analysis on Telecommunication Industry: Sri Lanka." in Cambridge Business & Economics Conference,, 2013 - University of Cambridge – UK, pp. ISBN: 9780974211428.
  • Randiwela, P.,. "Profitability in eco-friendly initiatives: A case study in a hotel sector organization – Sri Lanka ." in Cambridge Business & Economics Conference, 2013 - University of Cambridge – UK, pp. ISBN : 9780974211428.
  • Randiwela, P.,. "Factors influencing customer buying motives with special reference to Sri Lanka Telecom Broadband at micro level: A case study at Sri Lanka Telecom PLC - Sri Lanka. ." in University of Cambridge, UK. , 2012 - Cambridge Business and Economic Conference , pp. ISBN : 9780974211428 .
  • Randiwela, P.,. "Towards customer oriented higher education: Improving quality and relevance of undergraduate education in Sri Lanka." in International Research Conference, , 2010 - Faculty of Management and Finance, Colombo - Sri Lanka., pp. 55-67.
  • Randiwela, P., . "Effects of Alcohol usage in Wigton Estate – Sri Lanka: Internal customer care." in Oxford Business & Economics Conference, 2010 - Oxford University UK, pp. ISBN : 978-0-9742114-1-9.
  • Randiwela, P.,. "e-CRM for Sri Lankan Tourism Industry." in Faculty of Management & finance, University of Colombo, Sri Lanka, 2009-4th Annual International Research Conference,, pp. ISBN 798-955-9021-79-7.
  • Randiwela P.. "THE IMPACT OF VISUAL MERCHANDISING ON CONSUMER STORE CHOICE DECISIONS IN SRI LANKAN SUPERMARKETS." in 7th Global Conference on Business & Economics, 2007, pp. ISBN : 978-0-9742114-9-7.
  • Randiwela P., and Alahakoon S.. "SENSORY MARKETING AND HEALTH CARE SERVICE IN SRI LANKA." in Oxford Business and Economics Conference, 2017, pp. to be presented in July 2017.
  • Randiwela P., and Wanninayake B.,. "CONSUMER ATTRACTIVENESS TOWARDS GREEN PRODUCTS OF FMCG SECTOR: AN EMPIRICAL STUDY ." in Oxford Business & Economics Conference, 2008, pp. ISBN : 978-0-9742114-7-3.
  • Randiwela P., and Hewage V.,. "ENHANCING AVIATION SERVICES FOR TOURISM DEVELOPMENT IN SRI LANKA." in Cambridge Business & Economics Conference, 2012, pp. ISBN : 9780974211428.
  • Randiwela, P. . "Determinants of perceived brand globalness: FMCG and Airline Services." 2017, pp. ISBN 978-0-9742114-1-9.
  • Randiwela, P.. "Millenials involvement in cause related marketing in Sri Lanka." in Oxford Business & Economics Conference, 2017 - Oxford University UK, pp. Isbn.
  • Randiwela, P.. "Improving productivity of tea manufacturing in Sri Lanka." in University of Peradeniya , 1985, pp. Udergraduate dissertation.
  • Randiwela, P.. "Tea consumer behaviour in Sri Lanka: Branded and loose tea." in Oxford Business & Economics Conference, 2006, pp. ISBN 978-0-9742114-1-9.
  • Randiwela, P.. "A services marketing perspectives on Internet services." in Oxford Business & Economics Conference, 2005, pp. ISBN 798-955-9021-05.

  • Papers Presented at Conferences (Unpublished)

  • Randiwela, P.. Consumer motivations and its relevance to Sri Lanka, "Masters Degree Thesis," Submitted to the University of Colombo - Sri Lanka , 1997.
  • Randiwela, P.. Determinants of customer satisfaction: A case of a Spa resort in Sri Lanka, "Global Business and Economics Conference," Oxford, Un published.
  • Randiwela, P.. Determinants of tourist destination: Destination marketing for Sri Lanka, "Global Business and Economics Conference," Oxford, Un published.
  • Randiwela, P.. Resources required for internationalization, "Research Conference on International Marketing," Colombo, 1997.

User Info

Prof. Pradeep Randiwela
Email : pradeep.r@sliit.lk