Ms. Udanee Samarasinghe


FACULTY : Business


Department of Business Management

Qualifications :

  • MBA (Post Graduate Institute of Management -USJP ),2017
  • B.Com (sp) (Hons) in Business Technology, University of Kelaniya, Sri Lanka, 2014 
  • Advanced Diploma in Management Accounting (CIMA-UK)
  • CCHRM (IPM –SL)(Merit Pass)

Career Summary

Lecturer, Department of Business Management , Faculty of Business , SLIIT-1st of April 2017 to present 

Assistant Lecturer , Department of Business Management , Faculty of Business , SLIIT - July 2014 -31st of March 2017 

Visiting Lecturer, King’s International Institute, BOC Merchant Tower, Colombo - 3-July 2014-December 2014 

Solution Sales Specialist , Microsoft division , N-able (Pvt) Ltd,February 2014 -July 2014 

Research Interests

    • Celebrity Endorsement 
    • Social Media Marketing 
    • Service Marekting 
    • Brand Management 


    • Member of British Academy of Management (BAM)

Award for Excellent  Research Presentation at  7th ICBER 2017 , Birmingham , United Kingdom 

    Journal Articles

  • Samarasinghe , H.M.U.S.R. "Exploring the concept of Marketing Myopia." International Journal of Academic Research and Development, vol. 1/10, pp. 15-19, 2016.
  • Samarasinghe H.M.U.S.R,. ".Analysis of Organizing Function and Managerial Practices–A case study in a Higher Educational Institute in Sri Lanka." International Journal Of Science And Research, vol. 6, pp. 15-22, 2016.
  • Samarasinghe H.M.U.S.R.. "Moderating Role of Consumer’s Gender on Effectiveness of Celebrity Endorsement Towards Consumer’s Purchasing Intention." Global Journal of Management and Buisness Research , vol. 18(1), pp. 25-34, 7.2.2018 .

  • Article from Conference Proceedings (Published)

  • Koddipili, G, Jayawickrama M.T.N., Yugandari W.D.Y, Pamudini, S.H.,Samarasinghe H.M.U.S.R. " Influence of Social Media Marketing on Customer Loyalty towards Clothing Stores, ." in 5 th National Conference on Technology and Management, 2016(7), pp. 59-68.
  • Samarasinghe H.M.U.S.R. "Factors Affecting to Social Media Adoption and Its Effect on Undergraduate’s Academic Performance." in International Student Conference on Business and Information, 2013, pp. 55-65.
  • H.M.U.S.R.Samarasinghe , W.G.N.Wimalaweera . "In search of Stimulative strategies :An analysis of Sri Lankan Vegetable and Fruit Supply Chain ." in Young Business Technology and Entrepreneurial Researchers , 2013, pp. 1-28.

  • Papers Presented at Conferences (Unpublished)

  • H.M.U.S.R.Samaraisnghe . Effectiveness of Celebrity Endorsement on Social Media towards Consumer’s Purchase Intention among Sri Lankans, " 7th ICBER 2017 ," Birmingham , United Kingdom ,

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Ms. Udanee Samarasinghe
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