Dr. Krishantha Wisenthige

Assistant Professor | Department of Business Management | SLIIT Business School

CAREER SUMMARY

Dr. Krishantha Wisenthige is an Assistant Professor at SLIIT Business School, Sri Lanka Institute of Information Technology (SLIIT), where he serves as MBA Coordinator and Research Coordinator. He is an academic and management professional with extensive experience in higher education, entrepreneurship, business consultancy, SME development, international business, and private-sector development.

His teaching and research interests encompass Entrepreneurship and Innovation, International Business, SME Management, Social Entrepreneurship, Social and Sustainable Marketing, Business Strategy, Agribusiness Management, Business Planning, and Research Methods. He has published more than 90 research articles in international journals and conferences, including 26 publications in high-ranked Scopus-indexed journals. His research reflects a strong focus on generating academically rigorous and practically relevant insights for businesses, entrepreneurs, and organisations.

Prior to joining academia, Dr. Wisenthige held senior professional and consultancy positions, including Entrepreneurship Expert at Deloitte, Team Leader and Entrepreneurship Development Expert at PricewaterhouseCoopers (PwC), and Head/Director and Deputy Director at the Federation of Chambers of Commerce and Industry of Sri Lanka (FCCISL). He has also served as Manager – Regional Development at FCCISL and Manager at Sarvodaya Economic Enterprise Development Services. His industry experience spans entrepreneurship development, SME development, strategic planning, business advisory, capacity building, and private-sector development.

He has extensive international exposure through academic, professional, and executive development engagements and has served in international business networks, including the SAARC Chamber of Commerce and Industry and the Commonwealth Asia Young Entrepreneurs Alliance. He currently serves on the Executive Council of FCCISL. He has received international scholarships and training from the Governments of the United States, China, Japan, and the Netherlands, including the prestigious US International Visitors Leadership Program (IVLP) in Small Business Management and a Chinese Government Scholarship for doctoral studies.

His combination of academic expertise, substantial research output, industry and consultancy experience, international exposure, and professional leadership enables him to bring a strong practice-oriented and globally informed perspective to teaching, research, executive education, and business development.

ACADEMIC QUALIFICATIONS

  • Doctor of Philosophy (Ph.D), School of Management, Wuhan University of Technology. PR China 
  • Master of Business Administration (MBA), University of Peradeniya, Sri Lanka
  • B.Sc (Sp),  University of Peradeniya, Sri Lanka

HONOURS AND AWARDS

  • Chinese Government Scholarship for Doctoral Studies, Wuhan University of Technology (WHUT),  2014 
  • US Government  Scholarship,  Small Business Management, 2008
  • Government of Netherlands Scholarship, Export Marketing and Management, 2007 
  • Japanese Government Scholarship, Professional Chamber Management and Administration, 2007
  • SLIIT Awards (2025): SLIIT Researcher of the Year Award in recognition of the outstanding contribution made in 2024

RESEARCH INTERESTS AND MEMBERSHIP

Research Interests

·       Entrepreneurship

·       Digital Consumer Behavior

·       Agribusiness

·       Gig Economy

·       Innovation

Memberships

  • Member, Institute of Service Management, Sri Lanka 
  • Member, Executive Council,  Federation of Chambers of Commerce and Industry of Sri Lanka (FCCISL)

RESEARCH CLUSTERS

Food and Agribusiness

"Food and agribusiness encompass a broad range of activities related to the production, processing, distribution, marketing, and consumption of food and agricultural products. These sectors are vital components of the global economy and play a crucial role in ensuring food security, economic development, and sustainability. "

PUBLICATIONS

  • Conference Proceedings 2023

    The Effect of Pop-up Advertisements, Focusing on Players’ Intention to Download New Games

    Vidanagama, S. I., Ulapane, K.M.N.D.B., Wijekoon, W.M.Y.C.B., Thilakarathna, J.K.D.N., Wisenthige, K., Jayasuriya, N., , (12th International Conference on Management and Economics, Sri Lanka)

  • Conference Proceedings 2023

    Employee Commitment and Job Satisfaction: Study Among the Female Academics of State University in Sri Lanka

    Edirisinghe G.V., Serasinghe P.I.K., Amarasinghe W.A.S.U. , Galappatti D.M., Wisenthige K. , Jayathilake T., , (09th International Conference of Sabaragamuwa University of Sri Lanka)

  • Conference Proceedings 2023

    Impact of Instagram Posts’ Characteristics on User Engagement: With Reference to Global Sports Instagram Influencers

    Amarakoon, A.A.P.D.D., Jayaweera, N.N., Peiris, H.R.T.U., Hewamana, C.V., Wisenthige, K., Pathirana, U., (12th International Conference on Management and Economics)

  • Conference Proceedings 2024

    Do Dynamic Capabilities Affect the Business Performance of SMEs?

    Haputhanthri, H.S., Jayawickrama, U.C., Lakma, A.G.P.L., Sellahewa, R.M.E.T.H., Wisenthige, K., Jayathilake, T., (The 02nd Vavuniya University International Research Conference (VUIRC 2023))

  • Conference Proceedings 2023

    Factors Affecting the Purchase Intention of Organic Apparel: With References to Western Province in Sri Lanka

    Wijesekara D.N.N., Perera M.B.S.D., Nayanathara K.A.D., Perera M.B.S.D., Wisenthige K., and Pathirana U., , (09th International Conference of Sabaragamuwa University of Sri Lanka)

  • Conference Proceedings 2023

    Entrepreneurial Networks and Enterprise Performance: A Study of Women-Owned Small Enterprises in Sri Lanka

    Gunawansha A.K.D.N.A., Rajapaksha R.U.J.N.B.C., Witharana N.R.S., Ishara H.P.N., Wisenthige K., and Pathirana U., (09th International Conference of Sabaragamuwa University of Sri Lanka)

  • Conference Proceedings 2023

    Impact of Entrepreneurial Factors Influencing Social Commerce Adoption: Based on Sri Lankan Small and Medium Enterprises

    Suvini Rasaputhra, Virasha Peiris, Reshika Navanjali, Krishantha Wisenthige, Nipunee Jayasuriya and Chatil Panditasekara, (02nd International Conference on Sustainable & Digital Business (ICSBD))

  • Conference Proceedings 2023

    Factors Influencing Social Commerce Adoption by Small and Medium-Scale Enterprises in Sri Lanka: A study based on Technological, Environmental and Entrepreneurial Framework

    Rasaputhra, S.K., Peiris, T.V.K., Navanjali, H.M.R., Panditasekara, C.M., Wisenthige, K., Jayasuriya, N., (12th International Conference on Management and Economics)

  • Conference Proceedings 2023

    Factors Influencing Investment Decisions during Economic Crisis: With Reference to Investment Behaviour of Non-resident Sri Lankan Entrepreneurs and Professionals

    Kuruppuarachchi, N., Wijerathna, W.M.M.S.T., Nimalendran, M., Bodaragama, A.K.B., Wisenthige, K., Pathirana, U., (12th International Conference on Management and Economics)

  • Conference Proceedings 2023

    Economic Globalization and Value-Added Agriculture : SAARC Experience

    Sandumini, G.P.R., Kariyawasam, W.C.H., Premasekera .N.S., Bandara, D.B.T.D., Wisenthige, K., and Jayathilaka, R., (o2nd International Conference on Management and Entrepreneurship (ICOME))

  • Conference Proceedings 2023

    The Impact of Service Quality on Customer Loyalty : A Case of Sri Lankan Fast-Food Franchises

    Perera, V.P.H.A., Fernando, M.A.J.N.M., Manimendra, M.A.T.A., Herath, H.A.D.M., Wisenthige, K., and Jayasuriya, N., (o2nd International Conference on Management and Entrepreneurship (ICOME))

  • Conference Proceedings 2024

    Social Media Strategies for Marketing in Micro-Level Women Entrepreneurship in Sri Lanka

    Jayasuriya, N., Munasinghe, S., Shamila, P., Kalansuriya, N., Wisenthige, K., Swaris, S., (12th International Conference on Management and Economics)

  • Conference Proceedings 2023

    Factors Affecting to the Sustainability of Mold and Die Industry in Sri Lanka

    Jayasuriya, I.K., Wisenthige, K., (Vavuniya University International Research Conference (VUIRC))

  • Journal Publications 2023

    Impact of economic globalisation on value-added agriculture, globally

    Sansika, N., Sandumini, R., Kariyawasam, C., Bandara, T., Wisenthige, K., Jayathilaka, R, “PLoS ONE ” , pp. 74-93

  • Book Chapters 2023

    Research Design

    Wisenthige, K.,

  • Conference Proceedings 2022

    Elements that Impact Consumer Engagement of Sri Lankan Clothing Brands : Evidence from Instagram

    Abeysekara SMPRA , Wisenthige K , Wimanthika WMK , Rathnayake K , Edirisooriya LKDE and Ihsaan ACM , (International Conference on Multidisciplinary Approaches )

  • Conference Proceedings 2022

    Impact of Supply Chain Management Practices on Competitive Advantage and Organizational Performance in the Textile and Apparel Industry in Sri Lanka

    Ekanayaka E.K.G.N.S, Thanushan S, Vidanagama S.U, Vidanagama D.M and Wisenthige K. , (International Conference on Multidisciplinary Approaches)

  • Conference Proceedings 2022

    Does Organizational Culture Impact on Employee Loyalty in Private Banking Sector : Study Based on Western Province

    Wisenthige K, Samarakoon A, Lakmali NDSR, Samarakoon SMDU and Dissanayake D , (International Conference on Multidisciplinary Approaches )

  • Conference Proceedings 2022

    Effects of Media Richness and Verbal Interactivity on Consumer Engagement

    Wimanthika, K., Wisenthige, K., Rathnayake, K., Edirisooriya, D., Cadir, I. and Abeysekara, A. , (International Conference on Sustainable and Digital Business )

  • Conference Proceedings 2022

    Organizational Culture Impact on Employee Loyalty in Private Banking Sector in Sri Lanka

    Wisenthige, K., Samarakoon, A., Rangana, L., Samarakoon, D. and Dissanayake, D. , (International Conference on Sustainable and Digital Business )

  • Conference Proceedings 2022

    The Effect of Capital Structure on Profitability: Evidence from Star Category Hotels in Sri Lanka

    Dameshika, W R., Wisenthige, K., Rajapaksha, R M C S B., Jayan, W A S., Weerasinghe, W M S K B. , (International Conference on Real Estate Management and Valuation )

  • Conference Presentations 2015

    Level of Cooperation of Inter-Organizational in New Product Innovations in Sri Lankan Manufacturing Sector SMEs

    Wisenthige, K.,

  • Conference Proceedings 2016

    Development of Analytical Framework for SME Competitiveness Based on Competency Approach

    Wisenthige, K., (13th International Conference on Innovation and Management)

  • Conference Proceedings 2015

    Level of Cooperation of Inter-Organizational in New Product Innovations in Sri Lankan Manufacturing Sector SMEs

    Wisenthige, K., (12th International Conference on Innovation and Management)

  • Journal Publications 2016

    Framework for Analysis of Business Competitiveness of Small and Medium Enterprises (SMEs)

    Wisenthige, K., Guoping, C., “Manager Journal” , pp. 87-89

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