Professional Certificate in Digital Marketing

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Professional Certificate in Digital Marketing

Professional Certificate in Digital Marketing

With the rapid involvement of digital technologies, growing exposure to hardware and an increase in internet penetration, customer focus receptivity has shifted away from traditional forms of marketing to digital channels therefore it is impossible to successfully achieve an organization’s marketing objectives without a digitally oriented marketing strategy.

This module will enable students to build essential skills in digital marketing in order to identify, integrate, plan and monitor effective digital tactics to deliver enhanced marketing objectives.

At the end of the course, participants should be able to

Understand the benefits, impact, opportunities and challenges the digital landscape has on an organization.
Understand the relevance of digital platforms and channels in a practical context.
Develop a digital marketing plan and effectively measure the success of digital initiativ

The Program Contents are as follows:

Understanding the benefits, impact, opportunities and challenges the digital landscape has on an organization

Introduction to digital marketing
The differences between digital & traditional marketing
Benefits of digital marketing
The scope, innovation and opportunities offered by new technologies
Online marketing concepts
Online Consumer behavior & power
How the internet is used as a vehicle for revenue generation

Understanding the relevance of digital platforms and channels in a practical context

Understanding online targeting
The digital marketing mix
Understanding online advertising and how it works
Online customer experience & journey
Acquiring, retaining and building loyalty
Practical use of digital tools

Developing a digital marketing plan and effectively measuring the success of digital initiatives

How to develop a social media plan
How to develop an outline digital marketing plan
Understanding Measurement & digital Key Performance Indicators

Registration Status	:	In Progress
Commencing on	:	15th July 2017
Time	:	10.00am-1.00pm (Saturday)
Duration	:	30 Hours
Program Fee	:	Rs 20,000 /- Program fee can be paid at any branch of Bank of Ceylon in favor of the SLIIT current A/C 0072821605 and the payment deposit slip should be handed over to the SLIIT Metro Campus before the date of commencement to avoid any disappointments!!! [Program Fee can also be paid by a Credit Cards/Debit card VISA/MASTER at the SLIIT Metro Campus]
Venue	:	Level 16,BOC Merchant Tower, 28,St Michael’s Road,Colombo 03.
Contact	:	Hotline :-0773300066 , General- +94 0117544802 / +94(0)11 230 1904