Prof. Nisha Jayasuriya

Head | Department of Business Management | SLIIT Business School

CAREER SUMMARY

1.      Associate Professor of Sri Lanka Institute of Information Technology.

From April 2024

2.       Assistant Professor of Sri Lanka Institute of Information Technology.

From May 2022 to March 2023

3.      Head of the Department BM of Sri Lanka Institute of Information Technology. From May 2021 October to date

4.      Senior Lecturer (Higher Grade) of Sri Lanka Institute of Information Technology

From April 2020 to April 2022

5.      Senior Lecturer of Sri Lanka Institute of Information Technology

From April 2017 to April 2020

6.      Lecturer at Sri Lanka Institute of Information Technology

From May 2015 to April 2017

7.     Lecturer/ Team Leader of London School of Marketing (Lanka) Pvt Limited. 

      From April 2008 to April 2015

8.    Business Development Executive of Metropolitan Engineering Private Limited

From August 2007 to March 2008

ACADEMIC QUALIFICATIONS

  • PhD in Management, Management & Science University, Malaysia (2016 – 2020)
  • Master of Business Administration in Marketing, University of Colombo (2012 – 2014)
  • Master of Business Administration (Merit) Anglia Ruskin University (UK) (2013 – 2014)
  • BBMgt (Marketing) Special Degree (First Class Honours),  University of Kelaniya (2004 – 2008)
  • Professional Postgraduate Diploma in Marketing, CIM, UK
  • Certificate in Teaching Methodology in Higher Education.
  • City & Guilds Level 3 IVQ in Teaching, Training and Assessing Learning (1106)
  • Intermediate Level of ICASL.

 

HONOURS AND AWARDS

  • Gold medalist – “The Best Student” of the year 2008, Department of Marketing Management, University of Kelaniya
  • Best Researcher of the SLIIT Business School Award at the SLIIT Staff Award 2019

RESEARCH INTERESTS AND MEMBERSHIP

Research Interests

  • Social media marketing
  • Branding
  • Hospitality Marketing
  • Advertisement
  • Education 
  • Digital marketing 

Memberships

  • Ordinary Member SLIM

RESEARCH CLUSTERS

Behavioral Systems

Understanding how humans behave and interact with each other, organizations, technology and society may help improve the quality of lives of people.  

ONGOING RESEARCH

  • A Comparison Between the Impacts of ‘Product Placement on TV Shows’ and TV Commercials Towards the Brand Recall and Purchase Intention of Sri Lankan Consumers
  • Exploring Successful Online Teaching Methods for University and School Teachers of the Management Stream in Sri Lanka
  • The Impact Of Para Social Interaction On Impulse Buying In   Comparison To Generation Y and Z: The Sri Lankan Perspective
  • Investigating the Most Reliable Payment Method that Enhances Customer Satisfaction in the Sri Lankan Online Shopping Experience
  • Adoption of Data-Driven Marketing Strategies for Digital Marketing of the Food and Beverage Industry in Sri Lanka
  • Social Media Marketing for Businesses: Ineffectiveness of Organic Promotions on Facebook in Sri Lanka

 

PUBLICATIONS

  • 1
  • 1

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