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+94773279826

krishantha.w@sliit.lk

Dr. Krishantha Wisenthige

Assistant Professor

Faculty of Business | Business Management

Career Summary

Krishantha Wisenthige is a lecturer, trainer  and  consultant with extensive experiences in the areas of Entrepreneurship Development, International Business, Small & medium Enterprises (SMEs) Development, Social Entrepreneurship, Social Marketing and Business Strategy, Business Modeling & Business Planning. Currently, he is a Senior Lecturer (Higher Grade)  in SLIIT Business School, Sri Lanka Institute of Information Technology, Malabe, Sri Lanka. 

Krishantha has served as the Entrepreneurship Development Consultant of PricewaterhouseCoopers (PWC), Sri Lanka and as a Manger, Deputy Director and Head of Department of Federation of Chambers of Commerce and Industry of Sri Lanka (FCCISL). He has also served as the country representative of Commonwealth Asia Young Entrepreneurs Alliance, Executive Committee Member SAARC Chamber of Commerce, Executive Committee Member & Treasurer of US-Sri Lanka IVLP Alumni Association and currently  serving as  a Member of the Executive Council of Federation of Chambers of Commerce and Industry of Sri Lanka (FCCISL)  and member of Institute of Service Management Sri Lanka. 

Krishantha is a recipient of US Government Scholarship of International Visitors Leadership Program (IVLP) to study Small Business Management in USA, Chinese Government Scholarship for Doctoral Studies, Government of Japan Scholarship through Japan International Cooperation Agency (JICA) as well as government of Netherlands scholarship for a one year study programme of Export Marketing and Management.  

  • Senior Lecturer (Higher Grade), Faculty of Business, Sri Lanka Institute of Information Technology (SLIIT), Sri Lanka
  • Team Leader cum Entrepreneurship Development Consultant of PricewaterhouseCoopers (PWC), Sri Lanka for Asian Development Bank Project 
  • Head,/ Director -  Federation of Chambers of Commerce and Industry of Sri Lanka (FCCISL)
  • Deputy Director,  Federation of Chambers of Commerce and Industry of Sri Lanka (FCCISL)
  • Manager, Regional Development,  Federation of Chambers of Commerce and Industry of Sri Lanka (FCCISL)
  • Manager, Planning and Monitoring,  Sarvodaya Economic Enterprise Development Services (Gte) Ltd., Sri Lanka   

ACADEMIC QUALIFICATIONS

  • Doctor of Philosophy (Ph.D), School of Management, Wuhan University of Technology. PR China 
  • Master of Business Administration (MBA), University of Peradeniya, Sri Lanka
  • B.Sc (Sp),  University of Peradeniya, Sri Lanka

HONOURS AND AWARDS

  • Chinese Government Scholarship for Doctoral Studies, Wuhan University of Technology (WHUT),  2014 
  • US Government  Scholarship,  Small Business Management, 2008
  • Government of Netherlands Scholarship, Export Marketing and Management, 2007 
  • Japanese Government Scholarship, Professional Chamber Management and Administration, 2007

Research Interests and Memberships

Research Interests

  • Entrepreneurship
  • Gender and Entrepreneurship
  • Blue entrepreneurship
  • Entrepreneurial Networks  
  • Creativity and Innovation 
  • Agro-Entreprenurship and Agribusiness 
  • Social Commece
  • Social Marketing 

Memberships

  • Member, Institute of Service Management, Sri Lanka 
  • Member, Executive Council,  Federation of Chambers of Commerce and Industry of Sri Lanka (FCCISL)

Ongoing Research

My Publications

Journal Publications

  • Wisenthige, K., Guoping, C.  " Firm Level Competitiveness of Small and Medium Enterprises (SMEs): Analytical Framework Based on Pillars of Competitiveness Model "  International Research Journal of Management, IT and Social Sciences,  vol.02 ,  Issue 09,  2016,  pp.51-56,      
  • Wisenthige, K., Guoping, C.  " Framework for Analysis of Business Competitiveness of Small and Medium Enterprises (SMEs) "  Manager Journal,  vol.03 ,  Issue 03 ,  2016,  pp.87-89,      
  • Sansika, N., Sandumini, R., Kariyawasam, C., Bandara, T., Wisenthige, K., Jayathilaka, R  " "Impact of economic globalisation on value-added agriculture, globally" "  PLoS ONE ,  vol.18,  Issue (7):e0289128,  2023,  pp.74-93,      https://doi.org/10.1371/journal.pone.0289128,

Conference Proceedings

  • Wisenthige, K.   Level of Cooperation of Inter-Organizational in New Product Innovations in Sri Lankan Manufacturing Sector SMEs  in 12th International Conference on Innovation and Management,  year 2015,  Wuhan, China,  pp.485-491,  Wuhan University Press ,    November 20-22,  
  • Wisenthige, K.   Development of Analytical Framework for SME Competitiveness Based on Competency Approach  in 13th International Conference on Innovation and Management,  year 2016,  Luala Lumpur, Malaysia ,  pp.79-83,  Wuhan University Press,    November 28-30,  
  • Dameshika, W R., Wisenthige, K., Rajapaksha, R M C S B., Jayan, W A S., Weerasinghe, W M S K B.   The Effect of Capital Structure on Profitability: Evidence from Star Category Hotels in Sri Lanka  in International Conference on Real Estate Management and Valuation ,  year 2022,  Colombo, Sri Lanka ,  pp.124 -134,      18th and 19th, December ,  
  • Wisenthige, K., Samarakoon, A., Rangana, L., Samarakoon, D. and Dissanayake, D.   Organizational Culture Impact on Employee Loyalty in Private Banking Sector in Sri Lanka  in International Conference on Sustainable and Digital Business ,  year 2022,  Colombo, Sri Lanka ,  pp.05,      01st and 02nd December,  
  • Wimanthika, K., Wisenthige, K., Rathnayake, K., Edirisooriya, D., Cadir, I. and Abeysekara, A.   Effects of Media Richness and Verbal Interactivity on Consumer Engagement  in International Conference on Sustainable and Digital Business ,  year 2022,  Colombo, Sri Lanka,  pp.20,      01st and 02nd, December ,  
  • Wisenthige K, Samarakoon A, Lakmali NDSR, Samarakoon SMDU and Dissanayake D   Does Organizational Culture Impact on Employee Loyalty in Private Banking Sector : Study Based on Western Province  in International Conference on Multidisciplinary Approaches ,  year 2022,  Colombo, Sri Lanka ,  pp.22,      17th and 18th, December ,  
  • Ekanayaka E.K.G.N.S, Thanushan S, Vidanagama S.U, Vidanagama D.M and Wisenthige K.   Impact of Supply Chain Management Practices on Competitive Advantage and Organizational Performance in the Textile and Apparel Industry in Sri Lanka  in International Conference on Multidisciplinary Approaches,  year 2022,  Colombo, Sri Lanka ,  pp.101,        
  • Abeysekara SMPRA , Wisenthige K , Wimanthika WMK , Rathnayake K , Edirisooriya LKDE and Ihsaan ACM   Elements that Impact Consumer Engagement of Sri Lankan Clothing Brands : Evidence from Instagram  in International Conference on Multidisciplinary Approaches ,  year 2022,  Colombo, Sri Lanka,  pp.99,      17th and 18th, December ,  
  • Jayasuriya, I.K., Wisenthige, K.   Factors Affecting to the Sustainability of Mold and Die Industry in Sri Lanka  in Vavuniya University International Research Conference (VUIRC),  year 2023,  Vavuniya, Sri Lanka ,        17th November 2023,  
  • Jayasuriya, N., Munasinghe, S., Shamila, P., Kalansuriya, N., Wisenthige, K., Swaris, S.   Social Media Strategies for Marketing in Micro-Level Women Entrepreneurship in Sri Lanka  in 12th International Conference on Management and Economics,  year 2024,  Matara, Sri Lanka,  pp.227-236,  University of Ruhuna ,    Jayasuriya, N., Munasinghe, S., Shamila, P., Kalansuriya, N., Wisenthige, K., Swaris, S.,  
  • Perera, V.P.H.A., Fernando, M.A.J.N.M., Manimendra, M.A.T.A., Herath, H.A.D.M., Wisenthige, K., and Jayasuriya, N.   The Impact of Service Quality on Customer Loyalty : A Case of Sri Lankan Fast-Food Franchises  in o2nd International Conference on Management and Entrepreneurship (ICOME),  year 2023,  Colombo, Sri Lanka,  pp.19,  The Open University of Sri Lanka,    30th May 2023,  
  • Sandumini, G.P.R., Kariyawasam, W.C.H., Premasekera .N.S., Bandara, D.B.T.D., Wisenthige, K., and Jayathilaka, R.   Economic Globalization and Value-Added Agriculture : SAARC Experience  in o2nd International Conference on Management and Entrepreneurship (ICOME),  year 2023,  Colombo, Sri Lanka ,  pp.13,  The Open University of Sri Lanka ,    30th May 2023,  
  • Kuruppuarachchi, N., Wijerathna, W.M.M.S.T., Nimalendran, M., Bodaragama, A.K.B., Wisenthige, K., Pathirana, U.   Factors Influencing Investment Decisions during Economic Crisis: With Reference to Investment Behaviour of Non-resident Sri Lankan Entrepreneurs and Professionals  in 12th International Conference on Management and Economics,  year 2023,  Matara, Sri Lanka,  pp.227-236,  University of Ruhuna ,    16th August 2023,  
  • Rasaputhra, S.K., Peiris, T.V.K., Navanjali, H.M.R., Panditasekara, C.M., Wisenthige, K., Jayasuriya, N.   Factors Influencing Social Commerce Adoption by Small and Medium-Scale Enterprises in Sri Lanka: A study based on Technological, Environmental and Entrepreneurial Framework  in 12th International Conference on Management and Economics,  year 2023,  Sri Lanka,  pp.263-274,  University of Ruhuna,    16th August 2023,  
  • Suvini Rasaputhra, Virasha Peiris, Reshika Navanjali, Krishantha Wisenthige, Nipunee Jayasuriya and Chatil Panditasekara   Impact of Entrepreneurial Factors Influencing Social Commerce Adoption: Based on Sri Lankan Small and Medium Enterprises  in 02nd International Conference on Sustainable & Digital Business (ICSBD),  year 2023,  Sri Lanka,  pp.329-338,  Sri Lanka Institute of Information Technology (SLIIT),    14th December 2023,  
  • Gunawansha A.K.D.N.A., Rajapaksha R.U.J.N.B.C., Witharana N.R.S., Ishara H.P.N., Wisenthige K., and Pathirana U.   Entrepreneurial Networks and Enterprise Performance: A Study of Women-Owned Small Enterprises in Sri Lanka  in 09th International Conference of Sabaragamuwa University of Sri Lanka,  year 2023,  Sri Lanka,  pp.130,  Sabaragamuwa University of Sri Lanka,    08th December 2023,  
  • Wijesekara D.N.N., Perera M.B.S.D., Nayanathara K.A.D., Perera M.B.S.D., Wisenthige K., and Pathirana U.,   Factors Affecting the Purchase Intention of Organic Apparel: With References to Western Province in Sri Lanka  in 09th International Conference of Sabaragamuwa University of Sri Lanka,  year 2023,  Sri Lanka,  pp.134,  Sabaragamuwa University of Sri Lanka,    08th December 2023,  
  • Haputhanthri, H.S., Jayawickrama, U.C., Lakma, A.G.P.L., Sellahewa, R.M.E.T.H., Wisenthige, K., Jayathilake, T.   Do Dynamic Capabilities Affect the Business Performance of SMEs?  in The 02nd Vavuniya University International Research Conference (VUIRC 2023),  year 2024,  Sri Lanka,    Vavuniya University ,    17th November 2023,  
  • Amarakoon, A.A.P.D.D., Jayaweera, N.N., Peiris, H.R.T.U., Hewamana, C.V., Wisenthige, K., Pathirana, U.   Impact of Instagram Posts’ Characteristics on User Engagement: With Reference to Global Sports Instagram Influencers  in 12th International Conference on Management and Economics,  year 2023,  Sri Lanka,  pp.465-476,  University of Ruhuna,    16th August 2023,  
  • Edirisinghe G.V., Serasinghe P.I.K., Amarasinghe W.A.S.U. , Galappatti D.M., Wisenthige K. , Jayathilake T.,   Employee Commitment and Job Satisfaction: Study Among the Female Academics of State University in Sri Lanka  in 09th International Conference of Sabaragamuwa University of Sri Lanka,  year 2023,  Sri Lanka,  pp.265,  Sabaragamuwa University of Sri Lanka,    08th December 2023,  
  • Vidanagama, S. I., Ulapane, K.M.N.D.B., Wijekoon, W.M.Y.C.B., Thilakarathna, J.K.D.N., Wisenthige, K., Jayasuriya, N.,   The Effect of Pop-up Advertisements, Focusing on Players’ Intention to Download New Games  in 12th International Conference on Management and Economics, Sri Lanka,  year 2023,  Sri Lanka,  pp.415-426,  University of Ruhuna,    16th August 2023,  
  • Mayangi Serasundera, Pramoth Darampriya, Chamath Edirisuriya, Malshani Weerasooriya, Krishantha Wisenthige, Ruwan Jayathilaka and Udeshika Pathirana   Impact of Urbanization on Mental Disorder in SAARC Countries  in International Conference on Diversity, Equity and Inclusion in Higher Education,  year 2023,  Sri Lanka,  pp.129-151,      14st September 2023,  
  • Wijethunga, S.A., Wijesinghe, K.M., Perera, M.B.B., Wisenthige, K., and Pathirana, R.P.U.S   Impact of the Quality of Academic Staff on Undergraduate Student Satisfaction  in 2nd Vavuniya University International Research Conference (VUIRC), ,  year 2023,  Sri Lanka,        17th of November 2023,  

Conference Presentations

  • Wisenthige, K.  " Level of Cooperation of Inter-Organizational in New Product Innovations in Sri Lankan Manufacturing Sector SMEs  Presentation,  at Wuhan, China ,   2015

Book Chapters

  • Wisenthige, K.  " Research Design "  C. Saliya (Ed.),  Social Research Methodology and Publishing Results: A Guide to Non-Native English Speakers ,  Ed. 01st ,    2023,  IGI Global,  pp.74-93,  

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