my-profile
Contact
94 117 544 628
madara.j@sliit.lk
Ms. Madara Jayasinghe
Senior Lecturer
Faculty of Business | Business Management
Career Summary
2024- Till date: Senior Lecturer, Department of Business Management, Business School, Sri Lanka Institute of Information Technology, Malabe, Sri Lanka.
2023- 2024: Lecturer, Department of Business Management, Business School, Sri Lanka Institute of Information Technology, Malabe, Sri Lanka.
2022- 2023: Assistant Lecturer, Department of Business Management, Business School, Sri Lanka Institute of Information Technology, Malabe, Sri Lanka.
2019- 2022: Lecturer, EWIS Career Training Pvt. Limited.
2017-2018: Assistant Lecturer, Department of Business Management, Faculty of Management & Commerce, South Eastern University of Sri Lanka.
2016-2017 :Fund Administrator, HSBC
ACADEMIC QUALIFICATIONS
Reading for PhD in Management, Faculty of Graduate Studies, University of Sri Jayawardenepura
MSc in Service Management (Merit Pass), Institute of Human Resource Advancement, University of Colombo
BBA Special (Hons) in Marketing Management (First class), Department of Business Management, Faculty of Management & Commerce, South Eastern University of Sri Lanka
Certificate in Teaching in Higher Education, Sri Lanka Institute of Information Technology, 2023
Post Graduate Diploma in Marketing, Sri Lanka Institute of Marketing, 2023
Applied Lean Six Sigma Practitioner Training for Human Resource Management Professionals, Dr Mikel J. Harry Six Sigma Management Institute Asia, 2022
HONOURS AND AWARDS
SLIIT Research Excellence Awards 2023 received an award for publishing in a highly rated scientific research publication in a journal under the Top 25% of the Scopus Cite Score Index during the year 2023.
SLIIT Research Excellence Awards 2022 received an award for publishing in a highly rated scientific research publication in a journal under the Top 25% of the Scopus Cite Score Index during the year 2022.
Awarded with the highest GPA in the Master of Science in Service Management degree
Awarded with the highest GPA in the Marketing specialization and recognized as the Best Performer for the specialization of Marketing Management.
Awarded with the Silver award for the paper presented in the BLM2- ICAM4 An International Joint E- Conference.
Research Interests and Memberships
Research Interests
Tourism and Hospitality
Consumerism and ethical behavior
Digital Marketing
Entrepreneurial studies
Gender-related Studies
Knowledge Management
Cyber Bullying
Memberships
Affiliate Professional member of the Chartered Institute of Marketing
Associate member of Sri Lanka Institute of Marketing
Member of Microsoft Innovative Educator
Ongoing Research
- Regenerative tourism as a concept of the future of travel and tourism industry in Sri Lanka.
- Factors Influencing the Decision-Making Process of Travelers in Smart Tourism in Sri Lanka
- Online Innovation and Repurchase Intention in the Hotel Industry in Sri Lanka: Investigating Customer Experience as a Mediator.
- Exploring the Nexus of Familial Networks and Environmental Consciousness in Hospitality and Tourism Entrepreneurship
- Cultural Tourism and AI User Experience: Holistic Approach From The Industry 4.0
- Factors Influencing Adoption of ChatGPT in Higher Education: Perspective of Lecturers' and Students'
- Achieving Business Performance Excellence through Vertical Integration: Multiple Case Study
- Entrepreneurial intention of young generation in the agriculture sector in Sri Lanka
My Publications
Conference Proceedings
- Gunasekara DD, Renuka Herath, Jayasinghe M IMPACT OF BUYER - SUPPLIER RELATIONSHIP ON SUPPLY CHAIN PERFORMANCE: AVIATION INDUSTRY PERSPECTIVE in BLM2-ICAM4, year 2021, University of Kelaniya and Taylor's University, Gunasekara DD, Renuka Herath, Jayasinghe M,
- Jayasinghe Madara, Dissanayaka Oshani The Impact of the Social Customer Relationship Management (SCRM) System on Customer Engagement in the Fast FoodIndustry in Sri Lanka in 13th International Research Conference, year 2022, Ratmalana, General Sir John Kotelawala Defense University, Jayasinghe Madara, Dissanayaka Oshani,
- ALMA Shameem, JKPSK Jayasinghe The implication of service quality on customer satisfaction in performance evaluation in finance firms in Sri Lanka in Research Conference on Business Studies,, year 2018, University of Jaffna, ALMA Shameem, JKPSK Jayasinghe,
- J.K.P.S.K Jayasinghe T.Y Pushpasena, T. Sindupraveena, K.L.N.K Kularathna, R.K.G.M.S. Rajakaruna, V.R Dunuwila Investigating Critical Success Factors of Smart Classrooms : A Case of Government Schools Central Province in Sri Lanka in The 17th International Research Conference on Management & Finance 2022, year 2022, Colombo, University of Colombo, 21/10/2022,
- N.S. Rupasinghe, S.T Senavirathne, V.P.C.L Champakamala, S. Ravinath, N. Jayasuriya, J.K.P.S.K Jayasinghe Factors Affecting Perter Power of a Young Consumer in Sri Lanka in The 13th International Conference on Business & Information, year 2022, Kelaniya, University of Kelaniya, 18/11/2022,
- Uvinya Ilukpotha, Ashinsana Jayathilaka, Chamath Tittagalla, Chathuni Wijesekara, Ruwan Jayathilaka, Punmadara Jayasinghe Tourism and Economic Growth Link-Focus on Asia Pacific Countries in 8th Ruhunu University International Conference on Humanities & Social Sciences 2022, year 2022, Matara, Universtiy of Ruhuna, Uvinya Ilukpotha, Ashinsana Jayathilaka, Chamath Tittagalla, Chathuni Wijesekara, Ruwan Jayathilaka, Punmadara Jayasinghe,
- Chethima Dias, Pulsarani Wickramasinghe, Ashely Jayamalaki, Ramesh Sivaguru, Nilmini Rathnayake, Punmadara Jayasinghe Effectiveness of Hybrid Teaching Methods: The Perspective of Academics (Special Reference to One of the Leading Private Higher Educational Institutes in Sri Lanka) in 2023 International Research Conference on Smart Computing and Systems Engineering (SCSE), year 2024, University of Kelaniya, pp.1-7, IEEE, 2023/6/29,
- MPH Ravindika, GOV De Silva, WVR Fernando, BLDJSC Liyanage, S Munasinghe, JKPSK Jayasinghe Exploring Factors Affecting Omnichannel Practices by Sri Lankan Fashion Retailers in the post covid-19 context in 12th International Conference on Management and Economics,2023, year 2024, University of Ruhuna, 2023/8/16,
- UD Wanigasooriya, LLS Perera, MP Madhubashani, VN Rajapaksha, N Jayasuriya, M Jayasinghe, G Bandara Factors Influencing the Gender Imbalance of the Logistics Sector in Sri Lanka in 12th International Conference on Management and Economics,2023, year 2024, University of Ruhuna, 2023/8/16,
- WADS De Costa, KLM Kumari, MRF Rishdha, TP Kelly, N Madhavika, JKPSK Jayasinghe The Role of IT Capabilities in Enhancing the Supply Chain Resilience of Sri Lankan Apparel Exporters in 12th International Conference on Management and Economics,2023, year 2024, University of Ruhuna, 2023/8/16,
Journal Publications
- ALMA Shameem, JKPSK Jayasinghe " "Determinants of customer based brand equity of credit cards issued by the licensed commercial banks in Sri Lanka" " The International Journal for Economics and Business Management, vol.7, Issue 1, 2017, pp. 188–195,
- Chathuni Wijesekara, Chamath Tittagalla, Ashinsana Jayathilaka, Uvinya Ilukpotha, Ruwan Jayathilaka, Punmadara Jayasinghe " "Tourism and economic growth: A global study on Granger causality and wavelet coherence" " PLoS ONE, vol.17, Issue 9, 2022, https://doi.org/10.1371/journal.pone.0274386,
- Naween Weerasinghe, Ashani Weerasinghe, Yulashika Perera, Sanduni Tennakoon, Nilmini Rathnayake, Punmadara Jayasinghe " "Sustainability practices and organizational performance during the COVID-19 pandemic and economic crisis: A case of apparel and textile industry in Sri Lanka" " PLOS ONE, vol.18, Issue 7, 2023, https://doi.org/10.1371/journal.pone.0288179,
- Qiubo Huang, Pivithuru Kumarasinghe, Nilmini Rathnayake, Punmadara Jayasinghe, Chethima Dias, Pulsarani Wickramasinghe, Ashely Jayamalaki, Ramesh Sivaguru " "Transformative learning experiences: An empirical analysis of hybrid learning effectiveness in management education in Sri Lanka" " Journal of Infrastructure, Policy and Development, vol.8, Issue 6, 2024, DOI: https://doi.org/10.24294/jipd.v8i6.4639,
- Naduni Madhavika, Malith Bandara, Marlon Manchanayake, Chamodi Perera, Warangana Bandara, Punmadara Jayasinghe, Sandali Ehalapitiya " "Navigating economic crisis: Factors shaping resilience in Sri Lankan construction SME supply chains" " International Journal of Construction Management, 2024, https://doi.org/10.1080/15623599.2024.2415158,
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