my-profile
Contact
117544621
nisha.j@sliit.lk
Prof. Nisha Jayasuriya
Associate Professor / Head | Department of Business Management
Faculty of Business | Business Management
Career Summary
1. Associate Professor of Sri Lanka Institute of Information Technology.
From April 2024
2. Assistant Professor of Sri Lanka Institute of Information Technology.
From May 2022 to March 2023
3. Head of the Department BM of Sri Lanka Institute of Information Technology. From May 2021 October to date
4. Senior Lecturer (Higher Grade) of Sri Lanka Institute of Information Technology
From April 2020 to April 2022
5. Senior Lecturer of Sri Lanka Institute of Information Technology
From April 2017 to April 2020
6. Lecturer at Sri Lanka Institute of Information Technology
From May 2015 to April 2017
7. Lecturer/ Team Leader of London School of Marketing (Lanka) Pvt Limited.
From April 2008 to April 2015
8. Business Development Executive of Metropolitan Engineering Private Limited
From August 2007 to March 2008
ACADEMIC QUALIFICATIONS
- PhD in Management, Management & Science University, Malaysia (2016 – 2020)
- Master of Business Administration in Marketing, University of Colombo (2012 – 2014)
- Master of Business Administration (Merit) Anglia Ruskin University (UK) (2013 – 2014)
- BBMgt (Marketing) Special Degree (First Class Honours), University of Kelaniya (2004 – 2008)
- Professional Postgraduate Diploma in Marketing, CIM, UK
- Certificate in Teaching Methodology in Higher Education.
- City & Guilds Level 3 IVQ in Teaching, Training and Assessing Learning (1106)
- Intermediate Level of ICASL.
HONOURS AND AWARDS
- Gold medalist – “The Best Student” of the year 2008, Department of Marketing Management, University of Kelaniya
Best Researcher of the SLIIT Business School Award at the SLIIT Staff Award 2019
Research Interests and Memberships
Research Interests
- Social media marketing
- Branding
- Hospitality Marketing
- Advertisement
- Education
- Digital marketing
Memberships
- Ordinary Member SLIM
Ongoing Research
- A Comparison Between the Impacts of ‘Product Placement on TV Shows’ and TV Commercials Towards the Brand Recall and Purchase Intention of Sri Lankan Consumers
- Exploring Successful Online Teaching Methods for University and School Teachers of the Management Stream in Sri Lanka
- The Impact Of Para Social Interaction On Impulse Buying In Comparison To Generation Y and Z: The Sri Lankan Perspective
- Investigating the Most Reliable Payment Method that Enhances Customer Satisfaction in the Sri Lankan Online Shopping Experience
- Adoption of Data-Driven Marketing Strategies for Digital Marketing of the Food and Beverage Industry in Sri Lanka
- Social Media Marketing for Businesses: Ineffectiveness of Organic Promotions on Facebook in Sri Lanka
My Publications
Journal Publications
- Nisha Anupama Jayasuriya, Dr. S. M. Ferdous Azam, Dr. Ali Khatibi, Dr. Halinah Atan & Dr. Isuri Roche Dharmaratne " "The Role of Social Media Marketing on Brand Equity - A Literature Review" " Global Journal of Management and Business Research: E Marketing, vol.18, Issue 5, 2018, pp.31 - 39,
- Nisha Anupama Jayasuriya, S. M. Ferdous Azam " "The Impact of Social Media Marketing on Brand Equity: A Study of Fashion-Wear Retail in Sri Lanka" " International Review of Management and Marketing, vol.7, Issue 5, 2017, pp.178-183,
- Nisha Anupama Jayasuriya " "Sri Lankan Consumer Attitudes towards Healthy Meals" " Journal of Marketing and Consumer Research, vol.24, 2016, pp.69 - 79,
- Nisha Jayasuriya, W.H. Kumarasinghe, Chandana Perera " "Factors Influencing Employee Motivation in Tile Manufacturing Industry in Sri Lanka" " Management and Administrative Sciences Review, vol.6,, Issue 1, 2017, pp.1 - 14,
- Chandana Perera, S. L. Kasun Dayanga, Nisha Jayasuriya " "Factors Affecting Credit Card Debts: A Study among Executives in Sri Lanka" " International Journal of Science and Research (IJSR), vol.5, Issue 7, 2016, pp.1495 - 1504,
- Nisha Anupama Jayasuriya, Dr. S. M. Ferdous Azam, Dr. Ali Khatibi, Dr. Halinah Atan & Dr. Isuri Roche Dharmaratne " The Role of Facebook Marketing on Customer-based Brand Equity and Purchase Intention in Fashion-Wear Retail Industry, Sri Lanka " Global Journals, vol.18, Issue 7, 2018, pp.1 - 10,
- Sandunima K.K.C, Bandara H.B.J, Viduranga N.R.D, Kodagoda H.K., Jayasuriya. K.K.N.A " "The Impact of Social Media Marketing on Customer Purchase Intention among the Fashion-Wear Customers in Sri Lanka" " Global Journal of Management and Business Research, vol.19, Issue 4, 2019, pp.45 - 50,
- Perera. K, Wijesekera. B, Priyadarshani. L, Kodippili. N, Jayasuriya. N. A " "The Study on Brand Equity & Purchase Intention of Shampoo Market in Sri Lanka" " Global Journal of Management and Business Research, vol.19, Issue 4, 2019, pp.25 - 28,
- U.P.R.P Udadeniya, M.M.H.H Yalegama, A.K.K.D Wickramasinghe, M. Y. S. S. Mannapperuma, Mrs. K.K.N.A Jayasuriya " "Online Behavioral Advertising Avoidance in Online Retailing in Sri Lanka" " https://globaljournals.org/GJMBR_Volume19/E-Journal_GJMBR_(E)_Vol_19_Issue_4.pdf, vol.19, Issue 4, 2019, pp.11 - 15,
- Rajapaksha A, Jayasuriya N " "Smart Airport: A Review on Future of the Airport Operation" " Global Journal of Management and Business Research, vol.20, Issue 3, 2020, pp.25 - 33,
- D. M. N. I. Dissanayake, N. T. Seneviratne, L. A. D. S. Hansasara, L. D. N. Perera, N. A. & Jayasuriya " "The Impact of Loyalty Value on Purchase Intention: Comparative Analysis of Healthy Food and Unhealthy Food Advertisements in Sri Lanka." " Journal of Academic Research in Business and Social Sciences, vol.10, Issue 5, 2020, pp.312–321,
- N. A. Muniweera, C. D. W., Balawardhana, K. P. I. A., Rajapaksha, M. S. N., Chamara, M. A. D. S., & N. Jayasuriya " The Importance of Factors Influencing on e-WOM Engagement towards Consumer Purchase Intention in Clothing Retailers, Sri Lanka " International Journal of Academic Research in Business and Social Sciences, vol.10, Issue 5, 2020, pp.349–360,
- N.Jayasuriya " "The Impact of Facebook Marketing on Customer-Based Brand Equity and Purchase Intention on Fashionwear Retail Industry in Sri Lanka" " Asian Journal of Marketing Management (AJMM), vol.1, Issue 1, 2022, pp.89-112,
- D. U. N. Ranadewa , T. Y. Gregory , D. N. Boralugoda , J. A. H. T. Silva and N. A. Jayasuriya " "Learners’ Satisfaction and Commitment Towards Online Learning During COVID-19: A Concept Paper" " Vision: The Journal of Business Perspective, vol.1, Issue 11, 2021,
- Jayasuriya N.A., Udadeniya. U.P.R.P, Yalegama. M.M.H.H. " "Behavioural Advertising Avoidance in Online Retail Industry" " International Journal of Scientific & Technology Research, vol.10, Issue 4, 2021, pp.15-23,
- Rajapaksha, A., & Jayasuriya, N. " "Smart Airport: A Review on Future of the Airport Operation" " Global Journal of Management and Business Research, vol.20, 2020, pp.25 – 34,
- N.A. Jayasuriya, T. Wijesekara, T.M.A.P. Tennakoon, P .T. Wijesinghe and K.A. Hidellarachchi " "Does Culture Impact on Impulse Buying Behaviour? – A Study on Fast Moving Consumer Good Industry" " SLIIT Business Review, vol.2, Issue 1, 2022, pp.1- 28,
- Gamage D, Jayasuriya N, Rathnayake N, Herath K.M, Jayawardena D.P.S, Senarath D. Y. " "Product placement versus traditional TV commercials: new insights on their impacts on brand recall and purchase intention" " Journal of Asia Business Studies, vol.17, Issue 4, 2023, Emerald, 10.1108/JABS-04-2022-0126,
- Jayasuriya, N., Jayasinghe, P.S.K., Rajapaksha, A., Dharmasiri, T., Sumanasinghe, D. and Dasanayake, A. " From initiations to sales: leveraging social media referral initiatives on customer willingness to participate in the cosmetics landscape in Sri Lanka " Asia Pacific Journal of Marketing and Logistics, 2024, https://doi.org/10.1108/APJML-02-2024-0168,
- DUN Ranadewa, TY Gregory, DN Boralugoda, JAHT Silva, NA Jayasuriya " "Learners’ satisfaction and commitment towards online learning during COVID-19: A concept paper" " Vision: The Journal of Business Perspective, vol.27, Issue 5, 2021, https://doi.org/10.1177/09722629211056705,
- Jayasuriya, N., Jayasinghe, P.S.K., Rajapaksha, A., Dharmasiri, T., Sumanasinghe, D. and Dasanayake, A. " "From initiations to sales: leveraging social media referral initiatives on customer willingness to participate in the cosmetics landscape in Sri Lanka" " Asia Pacific Journal of Marketing and Logistics, 2024, https://doi.org/10.1108/APJML-02-2024-0168,
Conference Proceedings
- Perera K.G.T.N, K.G.T.D.Perera, Bogahawatte S.H, M.W.A.S.Dilahara, N.A. Jayasuriya, V. Dunuwila Investigating the Relationship between Customer Satisfaction and E-Commerce Payment Methods with Special Reference to COD and E-Card Payment Methods in the Context of Sri Lanka in 13th international conference on Business and Information 2022 (ICBI), year 2022, University of Kelaniya,
- Bandara G, Jayasuriya N, Nimnajith M, Fernando K, Jayawardana S Effect of social media influencers’ attributes on customer purchasing behavior in Sri Lankan context (Special References to Facebook and Instagram) in 1st International Conference on Sustainability & Digital Business – 2022, year 2022, SLIIT Business School,
- Gunasekara A, Udunuwarage M, Senevirathna R. E, Gregory V, Jayasuriya N The effect of parasocial interaction on impulse buying in the field of marketing in 1st International Conference on Sustainability & Digital Business, year 2022, SLIIT Business School,
- Rupasinghe N.S, Senavirathne S.T, Champakamala V.P.C.L, Ravinath S., Jayasuriya N., Jayasinghe J.K.P.S.K. Parent-Child purchasing interaction in Pester Power of a young consumer in 1st International Conference on Sustainability & Digital Business , year 2022, SLIIT Business School,
- Perera K.G.T.N, K.G.T.D.Perera, Bogahawatte S.H, M.W.A.S.Dilahara, N.A. Jayasuriya, V. Dunuwila Investigating the Relationship between Customer Satisfaction and E-Commerce Payment Methods with Special Reference to COD and E-Card Payment Methods in the Context of Sri Lanka in 13th international conference on Business and Information 2022 (ICBI), year 2022, University of Kelaniya ,
- Rupasinghe N.S., Senavirathne S.T., Champakamala V.P.C.L., Ravinath S., Jayasuriya N.,Jayasinghe J.K.P.S.K Factors Affecting Pester Power of a Young Consumer in 13th International Conference on Business and Information, 18th of November 2022, year 2022, University of Kelaniya,
- Bandara G, Jayasuriya N, Nimnajith M, Fernando K, Jayawardana S Effect of social media influencers’ attributes on customer purchasing behavior in Sri Lankan context (Special References to Facebook and Instagram) in 1st International Conference on Sustainability & Digital Business – 2022, year 2022, SLIIT Business School,
- Perera K, Perera S, Sumanarathna D, Malshan P, Jayasuriya N, Munasinghe S Exploring Successful Online Teaching Methods for University Teachers in the Management Stream in Sri Lanka in 1st International Conference on Management and Entrepreneurship, year 2023, Open University ,
- Rathnayake A, Dilhara Y.A, Rathnayake R.M.I.D., Jayasuriya N.A, Munasinghe S. Packing and Transporting Procedures Used by Sri Lankan Farmers to Reduce Post-Harvest Losses in 7th CIPM International Research Symposium, year 2023, pp.606 - 612, CIPM,
- Rathnayake, N. , Munasinghe, S. , Jayasuriya, N. , Rajapakse, V. , Dharmapriya, N. Assessing the Awareness and Attitudes Towards Green Smartphone Purchase Intention among University Academics in Sri Lanka in Proceedings - International Research Conference on Smart Computing and Systems Engineering, SCSE 2024, 2024, year 2024, University of Kelaniya,
Book Chapters
- Nisha Jayasuriya " Paradigm: Positivism, interpretivism, pragmatists, and critical thought " Social Research Methodology and Publishing Results: A Guide to Non-Native English Speakers, 2023, IGI Global, pp.11–21,
- Nisha Jayasuriya " Global Cultural Differences in Performance Management: Performance Management Worldwide " Employee Performance Management for Improved Workplace Motivation, 2024, pp. 215-228,
English
Sinhala
Tamil
