my-profile

Contact
tharuka.j@sliit.lk
Ms. Tharuka Jayathilake
Senior Lecturer
Faculty of Business | Business Management
Career Summary
Coming from a Fashion Business background, Tharuka Jayathilake is a Fashion Business lecturer, proficient with constructive and effective teaching methods. She is experienced in the subject areas of Fashion Marketing & Promotion, Fashion Business & Management, Trend forecasting for Fashion, and Fashion Entrepreneurship. She is having professional experience in the fields of fashion design and Design Business education.
Tharuka has worked as a Fashion Designer for both local and international apparel design and manufacturing companies and had contributed to several global fashion brands such as NIKE, Lululemon, RLX, Patagonia, and Polo Ralph Lauren.
After working in the Fashion industry for several years, she then joined the academic stream. She is currently appointed as a senior lecturer in SLIIT Business School, and coordinates the B.Sc (Hons) program of Fashion Business and Management offered by SLIIT Business school.
Dec 2022- Present: Senior Lecturer, SLIIT Business School
Nov 2021- Nov 2022: Fashion Design & Marketing Lecturer, Global Technological Campus, Nugegoda, Sri Lanka
June 2022- Nov 2022: Visiting Lecturer, AMDT School of Creativity, Colombo 004
Oct 2020- Nov 2022: Visiting Lecturer, Sri Lanka Institute of Textile & Apparel (SLITA), Rathmalana
Oct 2020- Nov 2021: Visiting Lecturer, Global Technological Campus, Nugegoda, Sri Lanka
Jan 2018- Oct 2019: Fashion Designer, Iva Pffifier Creations, Melbourne, Australia
Dec 2014- Dec 2015: Fashion Designer, MAS (ACTIVE) Nirmaana, MAS Holdings, Katunayake
Dec 2012- June 2013: Freelance Designer, Laksala State Souvenir Boutique, Colombo
ACADEMIC QUALIFICATIONS
2016-2018: MBA (Fashion Entrepreneurship), RMIT Australia
2010- 2014: Bachelor of Design (Hons.) University of Moratuwa, Sri Lanka
2017: Lynda.com Certificate (online) courses: ADOBE Creative Cloud (Illustrator, Photoshop, InDesign), Design Thinking & Process
HONOURS AND AWARDS
Research Interests and Memberships
Research Interests
Entrepreneurship
Collaborative Advantage
Circular Economy & Sustainable Innovation
Sustainability Oriented Technology (SOT)
Fashion Business
Memberships
Ongoing Research
Collaborative Advantage in Creative industries: Developing a framework for collaborative craft communities in Sri Lanka
Incorperating Sustainability Oriented Technology to uplift the traditional craft communities in Sri Lanka
My Publications
Conference Presentations
- Tharuka Jayathilake, Keshani Wimanthika, Amanda Abeysekara, Krishantha Wisenthige, Kapila Rathnayake " When to Post and What to Write: Content Management in Instagram to Improve Customer engagement in Sri Lankan Fashion & Apparel Brands Presentation, 2023