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Planning and Integrating Digital Marketing (1 Day Workshop)

Commencing on 8th February 2018

Digital Marketing is about being at the ‘Right Place’ at the ‘Right Time’ with the ‘Right Message’ to the ‘Right Audience’.

With approximately 8 million Sri Lankans exposed to the internet on multiple devices, it is now difficult to achieve a company’s marketing goals without a digitally devised marketing strategy. As Sri Lanka has limited access to digital marketing education programmes, SLIIT in partnership with Mind Bait is here to help bridge that gap by training participants in multiple industries with the basics of digital marketing.

Participants will learn the basics of digital marketing, allowing them to plan and integrate digital media elements into their marketing strategy.

Topics Covered in the Planning and Integrating Digital Marketing Workshop

  • Introduction to Digital Marketing
  • Digital Marketing tools and Concepts
  • Understanding Targeting Online
  • The Digital Marketing Mix
  • How to create a digital marketing plan
  • Understanding Measurement & Setting KPI’s

With over 10 years of experience in the field of Marketing Communications, Wasaam is a marketer who has taken it upon himself to specialize in the field of digital marketing. He holds a Sri Lanka Prize, awarded by the Chartered Institute of Marketing, UK, and is now a Digital Marketing lecturer for CIM through the Sri Lanka Institute of Marketing.As General Manager of Loops Solutions, one of Sri Lanka’s leading digital agencies, Wasaam has been exposed to many local, multinational & global brands in a digital marketing context and has been an integral part of their online marketing growth.

Registration Status
In Progress
Commencing on
Commencing Soon
9.15 am to 5.15 pm
8 Hours (1 Day workshop )
Program Fee
Rs 7,500 /-Program fee can be paid at any branch of Bank of Ceylon in favor of the SLIIT current A/C 0072821605 and the payment deposit slip should be handed over to the SLIIT Metro Campus before the date of commencement to avoid any disappointments!!!
[Program Fee can also be paid by a Credit Cards/Debit card VISA/MASTER at the SLIIT Metro Campus]Lunch and Refreshments Cost Included in the Participation Fee
Level 16,BOC Merchant Tower, 28,St Michael’s Road,Colombo 03.
Hotline:    0773300066
General:- 011 230 1904, Fax 011 230 1906


To confirm your seat please hand over your bank slip before the class commencement to avoid any disappointments.

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