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Workshop on Aligning your Business Strategy Towards the Digital World

With over 10 million Sri Lankans exposed to the internet and over 70% of the Internet population in Sri Lanka using social media platforms current business scenarios have changed rapidly. Gone are the days that Digital was only a marketing activity, today Digital is looked at a strategic level where different units of the business needs to understand the principles of Digital Media.

It is now difficult to achieve a company’s marketing goals without a digitally devised marketing strategy.

Program Outcome

Participants will learn the basics of digital marketing, allowing them to plan and integrate digital media elements into their marketing strategy. The program is relevant to whoever wants to tick off their Digital and Social Media knowledge tick box and use it to uplift their businesses

  • Background and Digital Landscape
  • Social Landscape and Social Case studies
  • Social Mistakes
  • Social media platforms background and landscape
  • Intro on Facebook ad mechanism
  • Content Marketing
  • Social Listening
  • Sri Lankan Media Landscape
  • Importance of Digital Media for decision making

Mr. Umair Wolid – Vice President Marketing, Facebook at Roar Global

The One Day Workshop will be conducted at the SLIIT Metropolitan Campus (16th Floor, BoC Merchant Tower, Kollupitiya, Colombo 03)

Commencement Date - Commencing Soon

Saturday, 9 am to 5 pm

Per Participant Fee: Rs. 7,500/-

Program fee can be paid to/transferred to Bank of Ceylon in favor of the SLIIT current A/C 0072821605 and the receipt should be emailed to before the commencement of the Program.

Following are the required Payment Details:

Name of the Bank – Bank of Ceylon
Name of the Account – Sri Lanka Institute of Information Technology
Account Number - 0072821605
Branch – Kollupitiya
Branch Code - 034

Please include your Full Name, Home Address, NIC Number, Mobile Number, Email Address and Minimum Qualification when emailing the payment receipt.

For Further Details, Please Contact

Hotline :- 0773300066
General- +94 0117544802+94 11 7543184, +94 11 7543173
Certificates/ Transcripts/ Letters can be collected during following days/times only.

Day Time
Monday – Friday 8.30 am – 3.00 pm
Saturday 8.30am – 5.00pm


To confirm your seat please hand over your bank slip before the class commencement to avoid any disappointments.

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