Two Day Workshop on Digital Marketing

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Two Day Workshop on Digital Marketing

Two Day Workshop on Digital Marketing

This workshop aims to equip participants with the essential knowledge and practical skills required to excel in digital marketing. By the end of the workshop, attendees will understand key digital marketing concepts, tools, and strategies, and be able to create and implement effective digital marketing campaigns.

Course Outline

Foundations of digital Marketing

Overview of digital marketing
Digital marketing vs. traditional marketing
Key concepts and terminology

Digital Marketing Strategy and Planning

Setting marketing goals and objectives
Digital Consumer Behavior
Identifying target audiences
Creating a digital marketing plan

Social Media Marketing (Meta & LinkedIn)

Overview of major platforms (Facebook, Instagram, WA & LinkedIn)
Meta Business Manager, Business Suite & Add Account
Creating and managing social media campaigns (Reach, Message, Lead gen etc.)
Social media analytics and metrics
Best practices and case studies

Google Advertising

Basics of Google ads
Google search ads
Google display ads
You tube ads

AI for Digital Marketing

Basic knowledge of how to use AI for digital Marketing

Target Group

Marketing professionals looking to enhance their digital skills.
Small business owners and entrepreneurs seeking to boost their online presence.
Individuals interested in transitioning into a digital marketing role.
Students and recent graduates pursuing a career in marketing.

Location

SLIIT Metro Campus - Colombo 03

Important Dates

Duration & Schedule

16 Hours | Saturday and Sunday , 09.00am to 05.30pm

Course Fee & Payment Details

Per Participant Fee: Rs.15,375/-

Program fee can be paid to/transferred to Bank of Ceylon in favor of the SLIIT current A/C 0072821605 and the receipt should be emailed to pdpcontact@sliit.lk before the commencement of the Program.

Following are the required Payment Details:

Name of the Bank – Bank of Ceylon
Name of the Account – Sri Lanka Institute of Information Technology
Account Number - 0072821605
Branch – Kollupitiya
Branch Code - 034

Please include your Full Name, Home Address, NIC Number, Mobile Number & Email Address when emailing the payment

For Further Details, Please Contact

Hotline :- 0773300066
General- +94 0117544802+94 11 7543184, +94 11 7543173
Certificates/ Transcripts/ Letters can be collected during following days/times only.

Day	Time
Monday – Friday	8.30 am – 3.00 pm
Saturday	8.30am – 5.00pm

RESERVE A SEAT

To confirm your seat please hand over your bank slip before the class commencement to avoid any disappointments.

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+94 11 754 4801

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info@sliit.lk

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We are a leading non-state higher education institute approved by the Ministry of Education and the University Grants Commission (UGC). Additionally, we are members of the Association of Commonwealth Universities (ACU) and the International Association of Universities (IAU). Our Civil and Mechanical engineering degrees are recognized by IESL, Sri Lanka. SLIIT is the first Sri Lankan institute to be accredited by the Institution of Engineering & Technology, UK. We've been ranked 8th in Sri Lanka and emerged as the number 1 non-state higher education institution in Sri Lanka.

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