Ms. Madara Jayasinghe

Assistant Lecturer

Faculty of Business | Business Management

Career Summary

Ms. Madara Jayasinghe is an Assistant Lecturer at the Department of Business Management, Business School, Sri Lanka Institute of Information Technology, Malabe, Sri Lanka.

2022- Till date: Assistant Lecturer, Business School, Sri Lanka Institute of Information Technology, Malabe, Sri Lanka.

2019- 2022: Lecturer, EWIS Career Training Pvt. Limited.

2017-2018: Assistant Lecturer, Department of Business Management, Faculty of Management & Commerce, South Eastern University of Sri Lanka.

2016-2017 :Fund Administrator, HSBC

ACADEMIC QUALIFICATIONS

Graduate Diploma in Marketing Management at Sri Lanka Institute of Information Technology

MSc in Service Management, University of Colombo

BBA Special (Hons) in Marketing Management (First class), Department of Business Management, Faculty of Management & Commerce, South Eastern University of Sri Lanka

HONOURS AND AWARDS

Awarded with the highest GPA of the Marketing specialization.

Awarded with the Silver award for the paper presented in the BLM2- ICAM4 An International Joint E- Conference.

Research Interests and Memberships

Research Interests

Digital Marketing

Entrepreneurial studies

Information Systems

Gender studies

Memberships

Affiliate member of Chartered Institute of Marketing

Affiliate member of Sri Lanka Institute of Marketing

Member of Microsoft Innovative Educator

Ongoing Research

A conceptual review on the Gender Entrepreneurship and Global Marketing

Tourism recovery strategy against COVID-19 pandemic in Sri Lanka

Conceptual review on the relationship between e-learning and academic performance of students

My Publications

Conference Proceedings

Gunasekara DD, Renuka Herath, Jayasinghe M IMPACT OF BUYER - SUPPLIER RELATIONSHIP ON SUPPLY CHAIN PERFORMANCE: AVIATION INDUSTRY PERSPECTIVE in BLM2-ICAM4, year 2021, University of Kelaniya and Taylor's University, 11/09/2021,
Jayasinghe Madara, Dissanayaka Oshani The Impact of the Social Customer Relationship Management (SCRM) System on Customer Engagement in the Fast FoodIndustry in Sri Lanka in 13th International Research Conference, year 2022, Ratmalana, General Sir John Kotelawala Defense University, 2020,
ALMA Shameem, JKPSK Jayasinghe The implication of service quality on customer satisfaction in performance evaluation in finance firms in Sri Lanka in Research Conference on Business Studies,, year 2018, University of Jaffna, 2018,

Journal Publications

ALMA Shameem, JKPSK Jayasinghe " Determinants of customer based brand equity of credit cards issued by the licensed commercial banks in Sri Lanka " The International Journal for Economics and Business Management, vol.7, Issue 1, 2017, pp. 188�195,