my-profile

Contact
0765307968
madara.j@sliit.lk
Ms. Madara Jayasinghe
Assistant Lecturer
Faculty of Business | Business Management
Career Summary
Ms. Madara Jayasinghe is an Assistant Lecturer at the Department of Business Management, Business School, Sri Lanka Institute of Information Technology, Malabe, Sri Lanka.
2022- Till date: Assistant Lecturer, Business School, Sri Lanka Institute of Information Technology, Malabe, Sri Lanka.
2019- 2022: Lecturer, EWIS Career Training Pvt. Limited.
2017-2018: Assistant Lecturer, Department of Business Management, Faculty of Management & Commerce, South Eastern University of Sri Lanka.
2016-2017 :Fund Administrator, HSBC
ACADEMIC QUALIFICATIONS
Graduate Diploma in Marketing Management at Sri Lanka Institute of Information Technology
MSc in Service Management, University of Colombo
BBA Special (Hons) in Marketing Management (First class), Department of Business Management, Faculty of Management & Commerce, South Eastern University of Sri Lanka
HONOURS AND AWARDS
Awarded with the highest GPA of the Marketing specialization.
Awarded with the Silver award for the paper presented in the BLM2- ICAM4 An International Joint E- Conference.
Research Interests and Memberships
Research Interests
Digital Marketing
Entrepreneurial studies
Information Systems
Gender studies
Memberships
Affiliate member of Chartered Institute of Marketing
Affiliate member of Sri Lanka Institute of Marketing
Member of Microsoft Innovative Educator
Ongoing Research
A conceptual review on the Gender Entrepreneurship and Global Marketing
Tourism recovery strategy against COVID-19 pandemic in Sri Lanka
Conceptual review on the relationship between e-learning and academic performance of students
My Publications
Conference Proceedings
- Gunasekara DD, Renuka Herath, Jayasinghe M IMPACT OF BUYER - SUPPLIER RELATIONSHIP ON SUPPLY CHAIN PERFORMANCE: AVIATION INDUSTRY PERSPECTIVE in BLM2-ICAM4, year 2021, University of Kelaniya and Taylor's University, 11/09/2021,
- Jayasinghe Madara, Dissanayaka Oshani The Impact of the Social Customer Relationship Management (SCRM) System on Customer Engagement in the Fast FoodIndustry in Sri Lanka in 13th International Research Conference, year 2022, Ratmalana, General Sir John Kotelawala Defense University, 2020,
- ALMA Shameem, JKPSK Jayasinghe The implication of service quality on customer satisfaction in performance evaluation in finance firms in Sri Lanka in Research Conference on Business Studies,, year 2018, University of Jaffna, 2018,
Journal Publications
- ALMA Shameem, JKPSK Jayasinghe " Determinants of customer based brand equity of credit cards issued by the licensed commercial banks in Sri Lanka " The International Journal for Economics and Business Management, vol.7, Issue 1, 2017, pp. 188–195,