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Contact

0777175822

nisha.j@sliit.lk

Dr. Nisha Jayasuriya

Assistant Professor / Head | Department of Business Management

Faculty of Business | Business Management

Career Summary

  • Sri Lanka Institute of Information Technology - Senior Lecturer
  • Lecturing modules related to Marketing Management and New Product Development
  • Lecturing MBA - Marketing Management 

  • Senior Lecturer at LS Education Group (UK)
  • Business Development Executive at Metropolitan Engineering Pvt. Ltd.
  • London School of Marketing - Lecturer and Course Leader

ACADEMIC QUALIFICATIONS

  • PhD in Management and Science University, Malaysia
  • Masters of Business Administration in the University of Colombo.
  • Master of Business Administration in Anglia Ruskin University (UK)
  • First Class Honours, Bachelor of Business Management (Marketing) Special Degree – University of Kelaniya, Sri Lanka.
  • Professional Postgraduate Diploma in Marketing, United Kingdom.
  • City & Guilds Level 3 IVQ in Teaching, Training and Assessing Learning (1106)
  • ICASL Intermediate Level

HONOURS AND AWARDS

  • Gold medalist – “The Best Student” of the year 2008, Department of Marketing Management, University of Kelaniya
  • Best Researcher of the SLIIT Business School Award at the SLIIT Staff Award 2019

Research Interests and Memberships

Research Interests

  • Social media marketing
  • Branding
  • Hospitality Marketing
  • Advertisement
  • Education 
  • Digital marketing 

Memberships

  • Chartered Marketer – CIM (UK)

Ongoing Research

  • A Comparison Between the Impacts of ‘Product Placement on TV Shows’ and TV Commercials Towards the Brand Recall and Purchase Intention of Sri Lankan Consumers
  • Exploring Successful Online Teaching Methods for University and School Teachers of the Management Stream in Sri Lanka
  • The Impact Of Para Social Interaction On Impulse Buying In   Comparison To Generation Y and Z: The Sri Lankan Perspective
  • Investigating the Most Reliable Payment Method that Enhances Customer Satisfaction in the Sri Lankan Online Shopping Experience
  • Adoption of Data-Driven Marketing Strategies for Digital Marketing of the Food and Beverage Industry in Sri Lanka
  • Social Media Marketing for Businesses: Ineffectiveness of Organic Promotions on Facebook in Sri Lanka

 

My Publications

Journal Publications

Conference Proceedings

  • Perera K.G.T.N, K.G.T.D.Perera, Bogahawatte S.H, M.W.A.S.Dilahara, N.A. Jayasuriya, V. Dunuwila   Investigating the Relationship between Customer Satisfaction and E-Commerce Payment Methods with Special Reference to COD and E-Card Payment Methods in the Context of Sri Lanka  in 13th international conference on Business and Information 2022 (ICBI),  year 2022,      University of Kelaniya,      
  • Bandara G, Jayasuriya N, Nimnajith M, Fernando K, Jayawardana S   Effect of social media influencers attributes on customer purchasing behavior in Sri Lankan context (Special References to Facebook and Instagram)  in 1st International Conference on Sustainability & Digital Business 2022,  year 2022,      SLIIT Business School,      
  • Gunasekara A, Udunuwarage M, Senevirathna R. E, Gregory V, Jayasuriya N   The effect of parasocial interaction on impulse buying in the field of marketing  in 1st International Conference on Sustainability & Digital Business,  year 2022,      SLIIT Business School,      
  • Rupasinghe N.S, Senavirathne S.T, Champakamala V.P.C.L, Ravinath S., Jayasuriya N., Jayasinghe J.K.P.S.K.   Parent-Child purchasing interaction in Pester Power of a young consumer  in 1st International Conference on Sustainability & Digital Business ,  year 2022,      SLIIT Business School,      
  • Perera K.G.T.N, K.G.T.D.Perera, Bogahawatte S.H, M.W.A.S.Dilahara, N.A. Jayasuriya, V. Dunuwila   Investigating the Relationship between Customer Satisfaction and E-Commerce Payment Methods with Special Reference to COD and E-Card Payment Methods in the Context of Sri Lanka  in 13th international conference on Business and Information 2022 (ICBI),  year 2022,      University of Kelaniya ,      
  • Rupasinghe N.S., Senavirathne S.T., Champakamala V.P.C.L., Ravinath S., Jayasuriya N.,Jayasinghe J.K.P.S.K   Factors Affecting Pester Power of a Young Consumer  in 13th International Conference on Business and Information, 18th of November 2022,  year 2022,      University of Kelaniya,      
  • Bandara G, Jayasuriya N, Nimnajith M, Fernando K, Jayawardana S   Effect of social media influencers attributes on customer purchasing behavior in Sri Lankan context (Special References to Facebook and Instagram)  in 1st International Conference on Sustainability & Digital Business 2022,  year 2022,      SLIIT Business School,      
  • Perera K, Perera S, Sumanarathna D, Malshan P, Jayasuriya N, Munasinghe S   Exploring Successful Online Teaching Methods for University Teachers in the Management Stream in Sri Lanka  in 1st International Conference on Management and Entrepreneurship,  year 2023,      Open University ,      
  • Rathnayake A, Dilhara Y.A, Rathnayake R.M.I.D., Jayasuriya N.A, Munasinghe S.   Packing and Transporting Procedures Used by Sri Lankan Farmers to Reduce Post-Harvest Losses  in 7th CIPM International Research Symposium,  year 2023,    pp.606 - 612,  CIPM,      

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