Ms. Nisha Jayasuriya
Faculty of Business | Business Management
- Senior Lecturer at LS Education Group (UK)
- Business Development Executive at Metropolitan Engineering Pvt. Ltd.
- London School of Marketing - Lecturer and Course Leader
- Sri Lanka Institute of Information Technology - Senior Lecturer
- PhD Candidate at Management and Science University, Malaysia
- Masters of Business Administration in the University of Colombo.
- Master of Business Administration in Anglia Ruskin University (UK)
- First Class Honours, Bachelor of Business Management (Marketing) Special Degree – University of Kelaniya, Sri Lanka.
- Professional Postgraduate Diploma in Marketing, United Kingdom.
- City & Guilds Level 3 IVQ in Teaching, Training and Assessing Learning (1106)
- ICASL Intermediate Level
HONOURS AND AWARDS
- Gold medalist – “The Best Student” of the year 2008, Department of Marketing Management, University of Kelaniya
Research Interests and Memberships
- Social media Marketing
- Chartered Marketer – CIM (UK)
- The Impact of Facebook Marketing on Brand Equity and Purchase Intention - Fashion-wear Industry, Sri Lanka
- Nisha Anupama Jayasuriya, Dr. S. M. Ferdous Azam, Dr. Ali Khatibi, Dr. Halinah Atan & Dr. Isuri Roche Dharmaratne " "The Role of Social Media Marketing on Brand Equity - A Literature Review" " Global Journal of Management and Business Research: E Marketing, vol.18, Issue 5, 2018, pp.31 - 39,
- Nisha Anupama Jayasuriya, S. M. Ferdous Azam " "The Impact of Social Media Marketing on Brand Equity: A Study of Fashion-Wear Retail in Sri Lanka" " International Review of Management and Marketing, vol.7, Issue 5, 2017, pp.178-183,
- Nisha Anupama Jayasuriya " "Sri Lankan Consumer Attitudes towards Healthy Meals" " Journal of Marketing and Consumer Research, vol.24, 2016, pp.69 - 79,
- Nisha Jayasuriya, W.H. Kumarasinghe, Chandana Perera " "Factors Influencing Employee Motivation in Tile Manufacturing Industry in Sri Lanka" " Management and Administrative Sciences Review, vol.6,, Issue 1, 2017, pp.1 - 14,
- Chandana Perera, S. L. Kasun Dayanga, Nisha Jayasuriya " "Factors Affecting Credit Card Debts: A Study among Executives in Sri Lanka" " International Journal of Science and Research (IJSR), vol.5, Issue 7, 2016, pp.1495 - 1504,
- Nisha Anupama Jayasuriya, Dr. S. M. Ferdous Azam, Dr. Ali Khatibi, Dr. Halinah Atan & Dr. Isuri Roche Dharmaratne " The Role of Facebook Marketing on Customer-based Brand Equity and Purchase Intention in Fashion-Wear Retail Industry, Sri Lanka " Global Journals, vol.18, Issue 7, 2018, pp.1 - 10,
- Sandunima K.K.C, Bandara H.B.J, Viduranga N.R.D, Kodagoda H.K., Jayasuriya. K.K.N.A " "The Impact of Social Media Marketing on Customer Purchase Intention among the Fashion-Wear Customers in Sri Lanka" " Global Journal of Management and Business Research, vol.19, Issue 4, 2019, pp.45 - 50,
- Perera. K, Wijesekera. B, Priyadarshani. L, Kodippili. N, Jayasuriya. N. A " "The Study on Brand Equity & Purchase Intention of Shampoo Market in Sri Lanka" " Global Journal of Management and Business Research, vol.19, Issue 4, 2019, pp.25 - 28,
- U.P.R.P Udadeniya, M.M.H.H Yalegama, A.K.K.D Wickramasinghe, M. Y. S. S. Mannapperuma, Mrs. K.K.N.A Jayasuriya " "Online Behavioral Advertising Avoidance in Online Retailing in Sri Lanka" " https://globaljournals.org/GJMBR_Volume19/E-Journal_GJMBR_(E)_Vol_19_Issue_4.pdf, vol.19, Issue 4, 2019, pp.11 - 15,