my-profile
Contact
0773915862
oshani.v@sliit.lk
Ms. Oshani Vidarshika
Lecturer
Faculty of Business | Business Management
Career Summary
- Lecturer - Department of Business Management, SLIIT Business School (February 2024 - Present)
- Lecturer - School of Business, Esoft Metro Campus (2021-2024)
- Assistant Programme Manager- Postgraduate Devision Esoft Metro Campus (2022-2024)
- Programme Coordinator- Postgraduate Devision Esoft Metro Campus (2021-2022)
- Teacher- Global Perspectives and Research , Royal Institute International (2019-2020)
- Mangement Trainee - Cargills Ceylon PlC (2019)
ACADEMIC QUALIFICATIONS
- Master of Business Administration - Postgraduate Institute of Management - Univeristy of Sri Jayawardenapura 2024
- BBA Special (Hons) in Marketing Management (First Class), Faculty of Management and Finance University of Colombo 2020
- Postgraduate Diploma in Marketing at Sri Lanka Institute of Marketing (SLIM)
- Passed Finalist of Association of Accounting Technician of Sri Lanka (AAT)
- Completed Business Level –CA Sri Lanka
- Certificate Course on Staff Development conducted by Staff Development center of Wayamba University of Sri Lanka
HONOURS AND AWARDS
- Recognised for higher GPA securing an average above 3.75 for all the subjects, awarded by the Faculty of Management and Finance, University of Colombo (2020)
- Awarded for the best presenter in the Marketing Track at the 1st Business and ICT International Research conference 2023 (BIIRC-2023), Esoft Metro campus
Research Interests and Memberships
Research Interests
- Consumer Behaviour
- Green/Sustainable Marketing
- Digital Marketing
- Phygital Marketing
- Service Marketing
Memberships
Ongoing Research
Social Orientation on Phygital Patronage Intension in Modern Retailing
Stimuli on behavioural Intension in phygital Retailing
Teaching learning methods in facilitating affective dimension through digital based platforms of Generation Z in Higher Education- A Book Chapter
My Publications
Journal Publications
- W.O. Vidarshika, H.D. Rathnayake " "Ways of Avoiding the Green Marketing Myopia as a Driver for Customer Satisfaction: A systematic Journal Review" " International Journal of Research Publication and Reviews, vol.5, Issue 4, 2024, pp.pp 4404-4413, https://doi.org/10.55248/gengpi.5.0424.1037 ,
- Gamlath, J.R., Vidarshika, W.O., Wijesinghe, N.S. and Perera, V.V " Identifying key determinants in purchase intention of frequently visiting customers referring to brand equity dimensions with special reference to ABC jewellers (pvt) ltd " Scope, vol.14, Issue 2, 2025, pp.1675-1692,
Conference Proceedings
- Vidarshika, W.O, Ashan F. J Impact of Green Brand Equity Dimensions on Green Purchase Intention of the Customers at the Supermarket Sector with Special Reference to Colombo District in 11th International Conference on Management and Economics (ICME-2022), year 2024, Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka, 339-348,
- Vidarshika, W.O. Impact of cognitive factors on registration intension of students for MBA programme at higher educational institute in 1 st Business and ICT International Research conference 2023 (BIIRC-2023), year 2023, Esoft Metro Campus,
- Vidarshika, W.O, Fernando , K.N.C Role of Reliability and Responsiveness of Chatbots in enhancing customer service satisfactions in the Banking sector: A Case study from Sri Lanka in Proceedings of International Conference on Contemporary Management, year 2024, Faculty of Management Studies and Commerce, University of Jaffna , 12th and 13th 2024,
- Alahakoon, D.U., Jayarathna, D.D.L.D., Perera, G.K.D., Mahindarathna, M.P.P.T., Jayasinghe, J.K.P.S.K., Vidarshika, W.O. and Wickramasinghe, P.P Exploring the nexus of familial networks and environmental consciousness in hospitality and tourism entrepreneurship’, 6th Management Undergraduates’ Research Session (MURS 2024) in 6th Management Undergraduates’ Research Session (MURS 2024), year 2024, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, pp.133,
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