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Contact

+94771393213

pubuddi.s@sliit.lk

Ms. Pubuddi Shamila

Assistant Lecturer

Faculty of Business | Business Management

Career Summary

  • 2020 – present: Assistant Lecturer: Sri Lanka Institute of Information Technology
  • 2019 – 2019: Lecturer: Pioneer Institute of Business & Technology
  • 2018 - 2019: Assistant Lecturer: International College of Business & Technology 
  • 2017 – 2017: Senior Officer: Sri Lanka Institute of Marketing

ACADEMIC QUALIFICATIONS

  • Sri Lanka Institute of Marketing (SLIM)

2012 - 2013: Post Graduate Diploma in Marketing - PGDipM (SL)

  • University of Ruhuna – Sri Lanka                                   

2012 - 2017: BBA Degree: Marketing Specialized - BBA Sp. Hons. (Mkt)

  • Marketing Institute of Singapore (MIS) Training Center                                                                     

2015: Certified Professional Marketer - Qualifying Examinations - CPM (Asia)

  • Sri Lanka Institute of Marketing (SLIM)

2011: Preliminary Certificate in Marketing 

  • IDM Nations Campus

2012: Diploma in ICT (EdHat) 

HONOURS AND AWARDS

  • Asia Marketing Federation

2016: Certified Professional Marketer - CPM (ASIA PACIFIC)

  • University of Ruhuna

2018: Best Research Paper Award (Marketing Session) - International Conference on Management and Economics - 2018 – University of Ruhuna

2017: Best Research Paper Award (Marketing Session) - International Conference on Management and Economics - 2017 – University of Ruhuna

  • Mahapola Higher Education Scholarship Trust Fund

2013 – 2016: Mahapola Higher Education Scholarship for undergraduate studies at University of Ruhuna – Sri Lanka

  • Sri Lanka Institute of Marketing (SLIM)

2013: BEST STUDENT Award: Strategic Marketing Planning in Strategic Level - Post Graduate Diploma in Marketing

2012: BEST STUDENT Award: Developing Effective Communication in Operational Level - Post Graduate Diploma in Marketing

Research Interests and Memberships

Research Interests

  • Brand Management
  • Consumer Behavior
  • Online Purchase Intention
  • Services Marketing
  • Green Marketing
  • Micro-influencers in social media
  • Organic food Marketing

Memberships

  • 2016 - present: Associate Member: Sri Lanka Institute of Marketing (AMSLIM)

  

  

Ongoing Research

 

  • The influence of Online Store Image on Online Impulse Buying Behavior
  • Influence of Exterior Quality on Customer Satisfaction: Buyer Status as First Time vs. Repeat.
  • Influence of Brand Identity on Customer Impulsive Buying Behavior.

  

My Publications

Conference Proceedings

  • AKPP Shamila   Impact of Attitude toward Luxury Fashion Consumption on Online Purchase Intention  in 6th International Conference on Management and Economics ,  year 2017,  Faculty of Management and Finance,  pp.449 - 466,  University of Ruhuna,    9th November, 2017,  
  • AKPP Shamila   The effect of Country of Origin on Brand Equity: an empirical study on Italian Luxury Fashion Brand.  in 7th International Conference on Management and Economics,  year 2018,  Faculty of Management and Finance,  pp.249 - 266,  University of Ruhuna,    6th September 2018,  
  • A.K.P.P Shamila   Influence of Country of Origin on Customer Perception: An Empirical Study on Brand Preference of Chocolate.  in 9th International Conference on Management and Economics,  year 2020,  Marriott Resort,  pp.459 - 474,  University of Ruhuna,    11th September 2020,  

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