my-profile
Contact
+94417544509
pubuddi.s@sliit.lk
Ms. Pubuddi Shamila
Assistant Lecturer
Faculty of Business | Business Management
Career Summary
- 2020 – present: Assistant Lecturer: Sri Lanka Institute of Information Technology
- 2019 – 2019: Lecturer: Pioneer Institute of Business & Technology
- 2018 - 2019: Assistant Lecturer: International College of Business & Technology
- 2017 – 2017: Senior Officer: Sri Lanka Institute of Marketing
ACADEMIC QUALIFICATIONS
- University of Colombo - Sri Lanka
Reading: MPhil/PhD in Management and Business Studies
- Sri Lanka Institute of Marketing (SLIM)
2012 - 2013: Post Graduate Diploma in Marketing - PGDipM (SL)
- University of Ruhuna – Sri Lanka
2012 - 2017: BBA Degree: Marketing Specialized - BBA Sp. Hons. (Mkt)
- Marketing Institute of Singapore (MIS) Training Center
2015: Certified Professional Marketer - Qualifying Examinations - CPM (Asia)
- Sri Lanka Institute of Marketing (SLIM)
2011: Preliminary Certificate in Marketing
- IDM Nations Campus
2012: Diploma in ICT (EdHat)
HONOURS AND AWARDS
- Asia Marketing Federation
2016: Certified Professional Marketer - CPM (ASIA PACIFIC)
- University of Ruhuna
2018: Best Research Paper Award (Marketing Session) - International Conference on Management and Economics - 2018 – University of Ruhuna
2017: Best Research Paper Award (Marketing Session) - International Conference on Management and Economics - 2017 – University of Ruhuna
- Mahapola Higher Education Scholarship Trust Fund
2013 – 2016: Mahapola Higher Education Scholarship for undergraduate studies at University of Ruhuna – Sri Lanka
- Sri Lanka Institute of Marketing (SLIM)
2013: BEST STUDENT Award: Strategic Marketing Planning in Strategic Level - Post Graduate Diploma in Marketing
2012: BEST STUDENT Award: Developing Effective Communication in Operational Level - Post Graduate Diploma in Marketing
Research Interests and Memberships
Research Interests
- Brand Management
- Consumer Behavior
- Online Purchase Intention
- Services Marketing
- Green Marketing
- Micro-influencers in social media
- Organic food Marketing
Memberships
- 2016 - present: Associate Member: Sri Lanka Institute of Marketing (AMSLIM)
Ongoing Research
- The influence of Online Store Image on Online Impulse Buying Behavior
- Influence of Exterior Quality on Customer Satisfaction: Buyer Status as First Time vs. Repeat.
- Influence of Brand Identity on Customer Impulsive Buying Behavior.
My Publications
Conference Proceedings
- AKPP Shamila Impact of Attitude toward Luxury Fashion Consumption on Online Purchase Intention in 6th International Conference on Management and Economics , year 2017, Faculty of Management and Finance, pp.449 - 466, University of Ruhuna, 9th November, 2017,
- AKPP Shamila The effect of Country of Origin on Brand Equity: an empirical study on Italian Luxury Fashion Brand. in 7th International Conference on Management and Economics, year 2018, Faculty of Management and Finance, pp.249 - 266, University of Ruhuna, 6th September 2018,
- A.K.P.P Shamila Influence of Country of Origin on Customer Perception: An Empirical Study on Brand Preference of Chocolate. in 9th International Conference on Management and Economics, year 2020, Marriott Resort, pp.459 - 474, University of Ruhuna, 11th September 2020,
English
Sinhala
Tamil
