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Ms. Sumudu Munasinghe


Faculty of Business | Business Management

Career Summary

  • Lecturer - SLIIT Busines School (April 2019 to Present)
  • Assistant Lecturer, Faculty of Business (August 2017 to March 2019)
  • Academic Instructor, Faculty of Business (June 2016 to July 2016)
  • Customer Marketing Trainee - GlaxoSmithkline (GSK Sri Lanka) (November 2015- June 2016)
  • Intern- Client Servicing at Triad Pvt Ltd (December 2014 – July 2015)


  • Master of Business Administration (Postgraduate Institute of Management -Univeristy of Sri Jaywardenapura) 
  • B.B.A Special Honours in Business Management (Marketing Management) at SLIIT
  • Postgraduate Diploma in Marketing (Sri Lanka Institute of Marketing)
  • Certificate in Teaching in higher education


  • B.B.A Special Honours in Business Management (Marketing Management) at SLIIT - Awarded as the best Performer of the batch
  • Receved a Full scholarship in year 2014 and a half-scholarship in 2015 for the academic excellence during the 3rd year and the 4th year respectively.

Research Interests and Memberships

Research Interests

  • Celebrity Endoresement
  • Branding
  • Brand Personality and Consumer personality
  • Packaging
  • Sales and Distribution strategies
  • Distribution and logistics
  • Emotional inteligence
  • Entreprenuership
  • LEadership
  • Quality management


Associate Member of Sri Lanka Institute of Marketing (AMSLIM) 

Ongoing Research

  • Acheiving continous growth through entrprenurial leadership
  • A study on the factors affecting consumer attidues : The case of Online Shoppin
  • The impact of Authentic Atmospherics on Consumer Decision Making
  • An analysis of the factos affecting customer satisfaction during Covid19 - Special Reference to Modern Trade

My Publications

Journal Publications

Conference Proceedings

  • C.L Kuruppu , L.A.D Dissanayake, A.A.S.N Munasinghe, W.D.N Madhavika   Relationship Between Service Quality And Customer Satisfaction in Banking Services  in in 8th Annual International Conference on Business and Economics,  year 2018,  Singapore,    Global Science and Technology Forum,  Singapore,  26th November 2018,  


  • A.A.S.N Munasinghe, D.T Kingsley Bernard  " Endorsing PErsonal Care products by Celebrity Groups- The Impact of Source on Consumer Perception." Mauritius,  LAP LAMBERT Academic Publishing ,  2020,  Edition 1,    
  • A.A.S.N Munasinghe  " The Beauty Of Humanizing Brands In Marketing Communication." Mauritius,  LAP LAMBERT Academic Publishing ,  2020,  Edition 1,    

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