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Ms. Tharuka Jayathilake

Senior Lecturer

Faculty of Business | Business Management

Career Summary

Coming from a Fashion Business background, Tharuka Jayathilake is a Fashion Business lecturer, proficient with constructive and effective teaching methods. She is experienced in the subject areas of Fashion Marketing & Promotion, Fashion Business & Management, Trend forecasting for Fashion, and Fashion Entrepreneurship. She is having professional experience in the fields of fashion design and Design Business education.

Tharuka has worked as a Fashion Designer for both local and international apparel design and manufacturing companies and had contributed to several global fashion brands such as NIKE, Lululemon, RLX, Patagonia, and Polo Ralph Lauren.

After working in the Fashion industry for several years, she then joined the academic stream. She is currently appointed as a senior lecturer in SLIIT Business School, and coordinates the B.Sc (Hons) program of Fashion Business and Management offered by SLIIT Business school.

Dec 2022- Present: Senior Lecturer, SLIIT Business School

Nov 2021- Nov 2022: Fashion Design & Marketing Lecturer, Global Technological Campus, Nugegoda, Sri Lanka

June 2022- Nov 2022: Visiting Lecturer, AMDT School of Creativity, Colombo 004

Oct 2020- Nov 2022: Visiting Lecturer, Sri Lanka Institute of Textile & Apparel (SLITA), Rathmalana

Oct 2020- Nov 2021: Visiting Lecturer, Global Technological Campus, Nugegoda, Sri Lanka

Jan 2018- Oct 2019: Fashion Designer, Iva Pffifier Creations, Melbourne, Australia

Dec 2014- Dec 2015: Fashion Designer, MAS (ACTIVE) Nirmaana, MAS Holdings, Katunayake

Dec 2012- June 2013: Freelance Designer, Laksala State Souvenir Boutique, Colombo


2016-2018: MBA (Fashion Entrepreneurship), RMIT Australia

2010- 2014: Bachelor of Design (Hons.) University of Moratuwa, Sri Lanka

2017: Certificate (online) courses: ADOBE Creative Cloud (Illustrator, Photoshop, InDesign), Design Thinking & Process


Research Interests and Memberships

Research Interests


Collaborative Advantage

Circular Economy & Sustainable Innovation

Sustainability Oriented Technology (SOT)

Fashion Business



Ongoing Research

Collaborative Advantage in Creative industries: Developing a framework for collaborative craft communities in Sri Lanka

Incorperating Sustainability Oriented Technology to uplift the traditional craft communities in Sri Lanka

My Publications

Conference Presentations

  • Tharuka Jayathilake, Keshani Wimanthika, Amanda Abeysekara, Krishantha Wisenthige, Kapila Rathnayake  " When to Post and What to Write: Content Management in Instagram to Improve Customer engagement in Sri Lankan Fashion & Apparel Brands  Presentation,     2023

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