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Ms. Udanee Samarasinghe

Senior Lecturer

Faculty of Business | Business Management

Career Summary

  • Senior Lecturer , Department of Business Management , Faculty of Bsuiness , SLIIT , 1st of April 2019 to present 
  • Lecturer, Department of Business Management , Faculty of Business , SLIIT-1st of April 2017 to 31st of March 2019
  • Assistant Lecturer , Department of Business Management , Faculty of Business , SLIIT - July 2014 -31st of March 2017 
  • Visiting Lecturer, King’s International Institute, BOC Merchant Tower, Colombo - 3-July 2014-December 2014 
  • Solution Sales Specialist , Microsoft division , N-able (Pvt) Ltd,February 2014 -July 2014 


  • Phd Candidate-University of Plymouth -UK 
  • Master of Business Administration  (Post Graduate Institute of Management -USJP ), 2017
  • Bachelor of Commerce  (sp) (Hons) in Business Technology, University of Kelaniya, Sri Lanka, 2014 
  • Advanced Diploma in Management Accounting (CIMA-UK)
  • CCHRM (IPM –SL)(Merit Pass)
  • Certificate Programme in Teaching Methods in Higher Education (SLIIT)


Award for Excellent  Research Presentation at  7th ICBER 2017 , Birmingham , United Kingdom 

Research Interests and Memberships

Research Interests

  • Celebrity Endorsement 
  • Social Media Marketing 
  • Service Marekting 
  • Brand Management 
  • Digital Marketing 


  • Member of British Academy of Management (BAM)
  • Associate Member of Sri Lanka Institute of Marketing(AMSLIM)

Ongoing Research

CRP Projects Year 2020 

  • The impact of social media marketing towards the purchase intention among generation Y  with reference to franchise fast food industry in Colombo district.

Separamadu H.N., Lakchan V.A.S.M., Jayasinghe M.A.N.D., Dharmagunawardhana P.V.M.S.D, Samarasinghe H.M.U.S.R, Rathnayake  R.M.N.M

  • Key Success Factors, Challenges and Measures to Improve Female Entrepreneurship: With Special Reference to the Confectionery Industry in Sri Lanka

N. Perukshan ,Tennakoon R H M V M,Wijethunga R A P K, Abhayasinghe P R R W M M T,Samarasinghe H M U S R , Rathnayake R M N M

  • Comparison of Factors Affecting to Job Satisfaction among Private and Public Sector Banking Employees with Special reference to the Colombo District.

Wijayagunasekara S.P,Dias N C M , Pieris D D N , Dayanada L P N Y 


My Publications


  • Samarasinghe H.M.U.S.R.  " Celebrity Endorsement Effectiveness on Consumer's Purchasing Intention."  LAP Lambert Academic Publishing,  2018,      

Conference Proceedings

  • Samarasinghe H.M.U.S.R.   Factors Affecting to Social Media Adoption and Its Effect on Undergraduates Academic Performance  in International Student Conference on Business and Information, ,  year 2013,  University of Kelaniya ,      University of Le,  November 2013,  
  • Samarasinghe H.M.U.S.R.   In Search of Hidden Facts Inside the Supply Chain of Vegetables & Fruits: Revealing Unsolved Problems, In Search of Simulative Strategies: An Analysis of Sri Lankan Vegetable & Fruit Supply Chain  in Young Business Technology & Entrepreneurial Researchers,  year 2013,  University of Kelaniya ,  pp.4-20,      Samarasinghe H.M.U.S.R.,  
  • Koddipili, G, Jayawickrama M.T.N., Yugandari W.D.Y, Pamudini, S.H.,Samarasinghe H.M.U.S.R,(   The Influence of Social Media Marketing on Customer Loyalty towards Clothing Stores  in 5 th National Conference on Technology and Management,  year 2016,  Sri Lanka Institute of Information Technology ,  pp.59-68,      Koddipili, G, Jayawickrama M.T.N., Yugandari W.D.Y, Pamudini, S.H.,Samarasinghe H.M.U.S.R,(,  
  • Samarasinghe H.M.U.S.R.,   Effectiveness of Celebrity Endorsement on Social Media towards Consumes Purchase Intention among Sri Lankans  in 7th International Conference on Business and Economics Research,  year 2017,  Birmingham , United Kingdom ,        October ,  
  • Samarasinghe H.M.U.S.R.   Impact Of Hotel Service Attributes On Customer Retention : Moderating Effect Of Customers Nationality Case Of Cinnamon Grand Hotel, Sri Lanka  in 3rd International Research Conference on Economics, Business and Social Sciences (3rd IRC 2018-MY Chapter),  year 2018,  Azman Hashim Building, Faculty of Business and Accountancy, University of Malaya Kuala Lumpur Malaysia,        November 2018 ,  

Journal Publications

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