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Contact

0117544616

udanee.s@sliit.lk

Ms. Udanee Samarasinghe

Senior Lecturer

Faculty of Business | Business Management

Career Summary

  • Senior Lecturer , Department of Business Management , Faculty of Bsuiness , SLIIT , 1st of April 2019 to present 
  • Lecturer, Department of Business Management , Faculty of Business , SLIIT-1st of April 2017 to 31st of March 2019
  • Assistant Lecturer , Department of Business Management , Faculty of Business , SLIIT - July 2014 -31st of March 2017 
  • Visiting Lecturer, King’s International Institute, BOC Merchant Tower, Colombo - 3-July 2014-December 2014 
  • Solution Sales Specialist , Microsoft division , N-able (Pvt) Ltd,February 2014 -July 2014 

ACADEMIC QUALIFICATIONS

  • Phd Candidate-University of Plymouth -UK 
  • Master of Business Administration  (Post Graduate Institute of Management -USJP ), 2017
  • Bachelor of Commerce  (sp) (Hons) in Business Technology, University of Kelaniya, Sri Lanka, 2014 
  • Advanced Diploma in Management Accounting (CIMA-UK)
  • CCHRM (IPM –SL)(Merit Pass)
  • Certificate Programme in Teaching Methods in Higher Education (SLIIT)

HONOURS AND AWARDS

Award for Excellent  Research Presentation at  7th ICBER 2017 , Birmingham , United Kingdom 

 

Research Interests and Memberships

Research Interests

  • Celebrity Endorsement 
  • Social Media Marketing 
  • Service Marekting 
  • Brand Management 
  • Digital Marketing 

Memberships

  • Certified Management and Business Educator (CMBE) -UK 
  • Member of British Academy of Management (BAM)- UK
  • Associate Member of Sri Lanka Institute of Marketing(AMSLIM)

Ongoing Research

SLIIT funded Research on IT Graduate Employability -Principal Investigaor (2021/2022)

 

My Publications

Books

  • Samarasinghe H.M.U.S.R.  " Celebrity Endorsement Effectiveness on Consumer's Purchasing Intention."  LAP Lambert Academic Publishing,  2018,      

Conference Proceedings

  • Samarasinghe H.M.U.S.R.   Factors Affecting to Social Media Adoption and Its Effect on Undergraduates Academic Performance  in International Student Conference on Business and Information, ,  year 2013,  University of Kelaniya ,      University of Le,  November 2013,  
  • Samarasinghe H.M.U.S.R.   In Search of Hidden Facts Inside the Supply Chain of Vegetables & Fruits: Revealing Unsolved Problems, In Search of Simulative Strategies: An Analysis of Sri Lankan Vegetable & Fruit Supply Chain  in Young Business Technology & Entrepreneurial Researchers,  year 2013,  University of Kelaniya ,  pp.4-20,      Samarasinghe H.M.U.S.R.,  
  • Koddipili, G, Jayawickrama M.T.N., Yugandari W.D.Y, Pamudini, S.H.,Samarasinghe H.M.U.S.R,(   The Influence of Social Media Marketing on Customer Loyalty towards Clothing Stores  in 5 th National Conference on Technology and Management,  year 2016,  Sri Lanka Institute of Information Technology ,  pp.59-68,      Koddipili, G, Jayawickrama M.T.N., Yugandari W.D.Y, Pamudini, S.H.,Samarasinghe H.M.U.S.R,(,  
  • Samarasinghe H.M.U.S.R.,   Effectiveness of Celebrity Endorsement on Social Media towards Consumes Purchase Intention among Sri Lankans  in 7th International Conference on Business and Economics Research,  year 2017,  Birmingham , United Kingdom ,        October ,  
  • Samarasinghe H.M.U.S.R.   Impact Of Hotel Service Attributes On Customer Retention : Moderating Effect Of Customers Nationality Case Of Cinnamon Grand Hotel, Sri Lanka  in 3rd International Research Conference on Economics, Business and Social Sciences (3rd IRC 2018-MY Chapter),  year 2018,  Azman Hashim Building, Faculty of Business and Accountancy, University of Malaya Kuala Lumpur Malaysia,        November 2018 ,  
  • Wijesinghe A.G.L.*, Jayawardhana G.H.H., Siriwardhana J.P.R., Ijas M.D.M.M. and Samarasinghe H.M.U.S.R.   FACTORS INFLUENCING CUSTOMER LOYALTY IN ONLINE GROCERIES AFTER COVID-19 IN SRI LANKA  in 3rd Management Undergraduates Research Session in Collaboration with Young Scientists Forum (MURS 2021),  year 2022,    pp.71,      27th of January 2022,  
  • Gihini Weerasinghe, Banusha KanaheraArachchi, Madushan Jayaweera ,Ishini Aryaratne,Samarasinghe H.M.U.S.R, Karunarathne K.N.P   Effectiveness of Implementing E-Government Procurement in Sri Lanka  in 12th Annual International Conference on Industrial Engineering and Operations Management,  year 2022,  Isthanbul , Turkey ,    Kadir Has University, in collaboration with Sabanc? University,    7th of March 2022,  
  • Gihini Weerasinghe, Banusha KanaheraArachchi, Madushan Jayaweera ,Ishini Aryaratne,Samarasinghe H.M.U.S.R, Karunarathne K.N.P   Effectiveness of Implementing E-Government Procurement in Sri Lanka  in 12th Annual International Conference on Industrial Engineering and Operations Management,  year 2022,  Isthanbul , Turkey ,    Kadir Has University, in collaboration with Sabanc? University,    7th of March 2022,  

Journal Publications

Conference Presentations

  • Samarasinghe H.M.U.S.R. , Kumarapperuma C.U, Karunarathne N, Rathnayake R.M.N.M  " Graduate Employability Skills: Before and After COVID-19 through the Eyes of IT Experts"  Presentation,  at St. Johns University, New York NY, USA and organized by The Pennsylvania State University. T,   2022

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