my-profile
Contact
0117544616
Ms. Udanee Samarasinghe
Senior Lecturer
Faculty of Business | Business Management
Career Summary
- Senior Lecturer , Department of Business Management , Faculty of Bsuiness , SLIIT , 1st of April 2019 to present
- Lecturer, Department of Business Management , Faculty of Business , SLIIT-1st of April 2017 to 31st of March 2019
- Assistant Lecturer , Department of Business Management , Faculty of Business , SLIIT - July 2014 -31st of March 2017
- Visiting Lecturer, King’s International Institute, BOC Merchant Tower, Colombo - 3-July 2014-December 2014
- Solution Sales Specialist , Microsoft division , N-able (Pvt) Ltd,February 2014 -July 2014
ACADEMIC QUALIFICATIONS
- Master of Business Administration (Post Graduate Institute of Management -USJP ),2017
- Bachelor of Commerce (sp) (Hons) in Business Technology, University of Kelaniya, Sri Lanka, 2014
- Advanced Diploma in Management Accounting (CIMA-UK)
- CCHRM (IPM –SL)(Merit Pass)
Certificate Programme in Teaching Methods in Higher Education (SLIIT)
HONOURS AND AWARDS
Award for Excellent Research Presentation at 7th ICBER 2017 , Birmingham , United Kingdom
Research Interests and Memberships
Research Interests
- Celebrity Endorsement
- Social Media Marketing
- Service Marekting
- Brand Management
Memberships
- Member of British Academy of Management (BAM)
- Associate Member of Sri Lanka Institute of Marketing
Ongoing Research
Consumer Behavior
My Publications
Books
- Samarasinghe H.M.U.S.R. " Celebrity Endorsement Effectiveness on Consumer's Purchasing Intention." LAP Lambert Academic Publishing, 2018,
Conference Proceedings
- Samarasinghe H.M.U.S.R. Factors Affecting to Social Media Adoption and Its Effect on Undergraduate’s Academic Performance in International Student Conference on Business and Information, , year 2013, University of Kelaniya , University of Le, November 2013,
- Samarasinghe H.M.U.S.R. In Search of Hidden Facts Inside the Supply Chain of Vegetables & Fruits: Revealing Unsolved Problems, In Search of Simulative Strategies: An Analysis of Sri Lankan Vegetable & Fruit Supply Chain in Young Business Technology & Entrepreneurial Researchers, year 2013, University of Kelaniya , pp.4-20, Samarasinghe H.M.U.S.R.,
- Koddipili, G, Jayawickrama M.T.N., Yugandari W.D.Y, Pamudini, S.H.,Samarasinghe H.M.U.S.R,( The Influence of Social Media Marketing on Customer Loyalty towards Clothing Stores in 5 th National Conference on Technology and Management, year 2016, Sri Lanka Institute of Information Technology , pp.59-68, Koddipili, G, Jayawickrama M.T.N., Yugandari W.D.Y, Pamudini, S.H.,Samarasinghe H.M.U.S.R,(,
- Samarasinghe H.M.U.S.R., “Effectiveness of Celebrity Endorsement on Social Media towards Consumes Purchase Intention among Sri Lankans in 7th International Conference on Business and Economics Research, year 2017, Birmingham , United Kingdom , October ,
- Samarasinghe H.M.U.S.R. Impact Of Hotel Service Attributes On Customer Retention : Moderating Effect Of Customer’s Nationality – Case Of Cinnamon Grand Hotel, Sri Lanka in 3rd International Research Conference on Economics, Business and Social Sciences (3rd IRC 2018-MY Chapter), year 2018, Azman Hashim Building, Faculty of Business and Accountancy, University of Malaya Kuala Lumpur Malaysia, November 2018 ,
Journal Publications
- Samarasinghe H.M.U.S.R. " Exploring the concept of Marketing Myopia " International Journal of Academic Research and Development, vol.10, Issue 1, 2016, pp.15-19,
- Samarasinghe H.M.U.S.R. " Analysis of Organizing Function and Managerial Practices,A case study in a Higher Educational Institute in Sri Lanka " International Journal Of Science And Research, vol.6, 2016, pp.15-22,
- Samarasinghe H.M.U.S.R. " "Moderating Role of Consumer’s Gender on Effectiveness of Celebrity Endorsement towards Consumer’s Purchasing Intention " " Global Journal of Management and Business Research: E Marketing, vol.1, Issue 1, 2018, pp.24-34,
- Cooray N.S.D. , Dias P.A.K , Rajapaksha R.P.K.N , Bernard K. , Samarasinghe H.M.U.S.R " "Moderating Effect of Ethnicity on the Purchase Decisions of Females in the Beauty Care Product Market of Sri Lanka" " International Business Research;, vol.11, Issue 12, 2018, pp.12-17,
- Fernando H.S.M ? , Kumara H.H.S.N. ? , Mendis H.I.A. ? , Wettawa W.M.B.S. ? & Samarasinghe H.M.U.S.R " Effects of Brand Experience on Consumer Brand Loyalty in Fashion Retail Industry: Moderating the Role of Gender " Global Journal of Management and Business Research: E Marketing, vol.7, Issue 2, 2018, pp.46-57,
- Samarasinghe H.M.U.S.R. " "Social Media and Celebrity Endorsement: An analysis of Literature Review" " International Journal of Scientific & Engineering Research , vol.9, Issue 12, 2018, pp.125-146,
- Munasinghe, A.A.S.N, Bernard, D.T.K , Samarasinghe, H.M.U.S.R, Gamhewa, S.R.N, Sugathdasa , S., & Muthukumara, T. C " The Impact of Celebrity’s Field of Expertise on Consumer Perception " International Review of Management and Marketing, vol.9, Issue 2, 2019, pp.30-34,
- Samarasinghe H.M.U.S.R,Karunrathne Navodhika " "Impact of Lean Implementation on Employees’ Job Satisfaction in the ABC Apparel Manufacturing Firm" " International Business Research, vol.12, Issue 11, 2019,
- Goonetileke M.D.N.A. & Samarasinghe H.M.U.S.R " "Impact of Motivational Factors on Employee Turnover Intention in Taj Samudra, Colombo" " Global Journal of Management and Business Research: A Administration and Management, vol.19, Issue 12, 2019, pp.51-65,
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