my-profile
Contact
0117544609
umesha.d@sliit.lk
Ms. Umesha Dabare
Lecturer
Faculty of Business | Business Management
Career Summary
Assistant Lecturer, Department of Business Management, SLIIT Business School, Sri Lanka Institute of Information Technology (SLIIT), Malabe, Sri Lanka (August 2023- Present)
Assistant Lecturer, Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Dalugama, Sri Lanka (May 2021-July 2023)
Brand Intern at Marketing Division of Bank of Ceylon, Head Office, Colombo 01 (July 2020- November 2020)
ACADEMIC QUALIFICATIONS
Master of Business Administration in Information Technology, Department of Computer Science and Engineering, University of Moratuwa (Reading)
B.B.Mgt Special Degree in Marketing with a First Class (GPA 3.91/4), Faculty of Commerce and Management Studies. University of Kelaniya, Dalugama, Sri Lanka
HONOURS AND AWARDS
Best Paper Award for full paper presentation “Antecedents of Entrepreneurial Intention: The Role of Entrepreneurial Self-Efficacy and Metacognitive Knowledge.” 13th International Conference on Management and Economics (ICME) 2024, Faculty of Management and Finance, University of Ruhuna.
Gold Award Winner for the abstract presentation “Use of Digital Signage on Driving Customer Purchase Motives with Mediating Effect of Consumer Emotional Experience in Fashion Retail Industry in Sri Lanka.” Business, Law, and Management (BLM 2): International Conference on Advanced Marketing (ICAM 4) An International Joint e-Conference, Taylors University, Malaysia & University of Kelaniya, Sri Lanka
Bronze Award Winner for the abstract presentation “Impact of Brand Crisis on Brand Avoidance with the Mediating Effect of Brand Love in Telecommunication Industry with Special Reference to Western Province, Sri Lanka.” Business, Law, and Management (BLM 2): International Conference on Advanced Marketing (ICAM 4) An International Joint e-Conference, Taylors University, Malaysia & University of Kelaniya, Sri Lanka
“Best Achiever” Medal Winner Sponsored by Graduate Alumni Association of the Department of Marketing Management
Awarded for the Outstanding Academic Performance in 4th year (2018/2019) of Faculty Excellence Awards organized by the Faculty of Commerce and Management Studies, University of Kelaniya.
Awarded for the Outstanding Academic Performance in 3rd year (2017/2018) of Faculty Excellence Awards organized by the Faculty of Commerce and Management Studies, University of Kelaniya.
Awarded for the Outstanding Academic Performance in 2nd year (2016/201 7) at Faculty Excellence Awards organized by the Faculty of Commerce and Management Studies, University of Kelaniya.
Awarded With the Gold Medal for being the batch top of the DiE (Diploma in Eng1ish) at Esoft Metro Campus- Gampaha Branch.
Research Interests and Memberships
Research Interests
- Brand Value Creation & Value co-creation
- Branding and Brand Management
- Service Marketing
- Brand Ethnocentrism
- Hospitality Marketing and Herbal Tourism Concepts
Memberships
- Associate Member at Sri Lanka Institute of Marketing ( Membership No: AM/D/0193)
- Associate Member at Sri Lanka Institute of Sevice Management ( Membership No: A23003)
Ongoing Research
Dabare, P.U.I. & Wanninayaka W.M.C.B (2025) The Impact of Country-of-Origin Effects on Customer Brand Loyalty towards Powder Nutritional Supplements Brands in Sri Lanka: The mediating effect Attitude towards the product and the moderating effect of Consumer ethnocentrism. Journal of Consumer Behavior (h-index 62, Q1; Pending)
Fernando, R.H.C.M., Gunawardhana, P.A.T.R., Laknuka, W.M., Weerasekara W. B. M. H. N., Rajapakse, V., Jayasinghe, P., Dabare, P.U.I., (2024) The Digital Touch: Leveraging Smart Tourism Technologies to Elevate Memorable Experiences and Satisfaction Related to Tourism in Sri Lanka. Journal of Hospitality and Tourism Technology (h-index 51, Q1;Under review; Pending)
Marasinghe, T., Paranawithana, N., Balthazaar, F., Radeesha, M., Wisenthige, K., Jayathilaka, R., and Dabare, P.U.I. (2024) Factors Affecting Sri Lankan Cinnamon Export Income. International Conference on Sustainable Digital Business (ICSDB 2024), Sri Lanka Institute of Information Technology (Accepted; Pending)
Rajapakse, V., & Dabare, P.U.I. (2025) Emotional Cartwheels: Exploring the Online Shopping Psyche of Sri Lankan Consumers. (Conference publication)
My Publications
Journal Publications
- Dabare, P.U.I., Wanninayake, W.M.C.B. " Impact of Brand Crisis on Brand Avoidance in Electronic Retailing Portal with Special Reference to Western Province, Sri Lanka " Global Scientific Journal (GSJ Publications), vol.11, Issue 5, 2023, pp.1-55,
- Mirando, U.J., Dabare P.U.I. & Chathuranga B.T.K " "A Literature Review on How Wellness Tourism Contributes to Re-Building." " Sri Lanka Journal of Marketing, vol.8, 2022, pp.15-37, https://doi.org/10.4038/sljmuok.v8i0.93,
Conference Proceedings
- Dabare P.U.I., and Mirando, U.J Application of Herbal Tourism Village Concept as a Novel Initiation to Expand Sri Lanka’s Tourism Sector in 5th International Conference on Advanced Marketing, year 2022, University of Kelaniya, University of Kelaniya, Dabare P.U.I., and Mirando, U.J ,
- Dabare P.U.I, Hewapathirana N.T. and Fernando A.L. A Literature Review on Application of Value Co-creation in Banking Sector: With the Adaption of Mobile Banking Initiatives. in 13th International Conference on Business and Information, year 2022, University of Kelaniya, University of Kelaniya,
- Hewapathirana N.T., Fernando A.L. and Dabare P.U.I. A Literature Review on Impact of Virtual Reality on Customer Experience with the Special Reference to the Hospitality Industry in 13th International Conference on Business and Information, year 2022, University of Kelaniya, University of Kelaniya,
- Fernando A.L., Dabare P.U.I, and Hewapathirana N.T., A Conceptual Review on Impact of User Generated Facebook Content on Destination Choices: with Special References to Tourism Industry. in 13th International Conference on Business and Information, year 2022, University of Kelaniya, University of Kelaniya,
- Rajapakse, V., Dabare, P.U.I. & Prabodini, T.K.E.M Antecedents of Entrepreneurial Intention: The Role of Entrepreneurial Self-Efficacy and Metacognitive Knowledge. in 13th International Conference on Management and Economics (ICME), year 2024, University of Ruhuna,
Conference Presentations
- Dabare, P.U.I., & Wanninayake, W.M.C.B., " Impact of Brand Crisis on Brand Avoidance with the Mediating Effect of Brand Love in Telecommunication Industry with Special Reference to Western Province, Sri Lanka Presentation, at University of Kelaniya, 2021
- Dabare, P.U.I., & Kumara, D.W., " Use of Digital Signage on Driving Customer Purchase Motives with Mediating Effect of Consumer Emotional Experience in Fashion Retail Industry in Sri Lanka. Presentation, at University of Kelaniya, 2021
- Dabare, P.U.I., & Wanninayake, W.M.C.B., " Impact of Brand Crisis on Brand Avoidance in e-Retailing Portal in Sri Lanka with the Mediating Effect of Brand Love and e-Brand Trust Presentation, at University of Kelaniya, 2021
English
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