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Certificate Program in Digital Marketing

Participants will complete the course with a comprehensive knowledge and experience on how to develop an integrated digital marketing strategy, from formulation to implementation.

  • Introduction
    • Understanding the scope of Digital Marketing
  • Modern Consumer
    • Local and Global background of Social, Online and Digital marketing
    • Understanding Consumer Behavior in Online Marketing
    • Modern Consumer Journey
  • Digital Strategy & Planning
    • Understanding the basics of digital strategy
  • Social Media Marketing
    • World of Social Media Marketing
    • Social Media Marketing Strategy
  •  Introduction to Meta Ecosystem
    • Introduction to Facebook and Instagram advertising
    • Best practices of social content creation
    • Meta Business Tools
  • Understanding the process of Meta advertising
    • Introduction to Meta Business Manager and Ads Manager
    • Understanding campaign objectives and setting up campaigns
    • Case studies and Practical Sessions
  • Display and Video Advertising
    • Introduction to display marketing
    • Introduction to video marketing
    • Introduction to Programmatic Advertising
    • Setting up Google Display and Video Ads
    • Case Studies and Practical Session
  • Search Engine Marketing
    • Introduction to SEM
    • Google Search Ads
    • Keyword research and planner
    • Setting up google search Ads
  • Evaluating Campaign Performance
    • Digital KPIs
    • Performance evaluation and Decision Making
    • Case studies and Practical session
  • Content Marketing
    • Introduction to Content Marketing
    • Content Marketing Strategy
    • Case studies and Practical Session
  • Crisis Management and Social Listening
    • Social Listening
    • Do’sandDon’tin Social Media
    • Case studies

ZOOM

Commencement Date: - 24th February 2024 (Saturday)

30 Hours (25 Hours course + 5 Hours assessment)

Saturday - 9.00 am  to 12.00 p.m 

Per Participant Fee: Rs. 30,750/- (Rs. 15,875/- * 2 Installments)

Program fee can be paid to/transferred to Bank of Ceylon in favor of the SLIIT current A/C 0072821605 and the receipt should be emailed to pdpcontact@sliit.lk before the commencement of the Program.

Following are the required Payment Details:

  • Name of the Bank – Bank of Ceylon
  • Name of the Account – Sri Lanka Institute of Information Technology
  • Account Number - 0072821605
  • Branch – Kollupitiya
  • Branch Code - 034

Please include your Full Name, Home Address, NIC Number, Mobile Number, Email Address and Minimum Qualification when emailing the payment receipt.

RESERVE A SEAT

To confirm your seat please hand over your bank slip before the class commencement to avoid any disappointments.

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For Further Details, Please Contact

Hotline :- 077 33 000 66
General :- +94 011 754 48 02  |  +94 11 754 31 84  |  +94 11 754 31 73
Certificates/ Transcripts/ Letters can be collected during the following days/times only.

Day Time
Monday – Friday 8.30 am – 3.00 pm
Saturday 8.30 am – 5.00 pm

Refund Policy 

  • The students who request for Refunds are strictly advised to Email the requirement to pdpcontact@sliit.lk  
  • Only those who have made the full class fees are entitled to apply for a refund. The class fee paid aan installment will not be refunded  
  • Applicants who have not followed the course for more than one week will be entitled to a refund of 90% of the payment provided  
  • Applicants who have  followed the course for less than one month will be entitled to a refund of 50% of the payment provided  
  • No refund will be provided after a period of one month 
  • The course fee is not transferable under any circumstance 
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