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Certificate Program in Digital Marketing

Participants will complete the course with a comprehensive knowledge and experience on how to develop an integrated digital marketing strategy, from formulation to implementation.

  • Introduction
    • Understanding the scope of Digital Marketing
  • Modern Consumer
    • Local and Global background of Social, Online and Digital marketing
    • Understanding Consumer Behavior in Online Marketing
    • Modern Consumer Journey
  • Digital Strategy & Planning
    • Understanding the basics of digital strategy
  • Social Media Marketing
    • World of Social Media Marketing
    • Social Media Marketing Strategy
  •  Introduction to Meta Ecosystem
    • Introduction to Facebook and Instagram advertising
    • Best practices of social content creation
    • Meta Business Tools
  • Understanding the process of Meta advertising
    • Introduction to Meta Business Manager and Ads Manager
    • Understanding campaign objectives and setting up campaigns
    • Case studies and Practical Sessions
  • Display and Video Advertising
    • Introduction to display marketing
    • Introduction to video marketing
    • Introduction to Programmatic Advertising
    • Setting up Google Display and Video Ads
    • Case Studies and Practical Session
  • Search Engine Marketing
    • Introduction to SEM
    • Google Search Ads
    • Keyword research and planner
    • Setting up google search Ads
  • Evaluating Campaign Performance
    • Digital KPIs
    • Performance evaluation and Decision Making
    • Case studies and Practical session
  • Content Marketing
    • Introduction to Content Marketing
    • Content Marketing Strategy
    • Case studies and Practical Session
  • Crisis Management and Social Listening
    • Social Listening
    • Do’sandDon’tin Social Media
    • Case studies


Commencement Date: - 24th February 2024 (Saturday)

30 Hours (25 Hours course + 5 Hours assessment)

Saturday - 9.00 am  to 12.00 p.m 

Per Participant Fee: Rs. 30,750/- (Rs. 15,875/- * 2 Installments)

Program fee can be paid to/transferred to Bank of Ceylon in favor of the SLIIT current A/C 0072821605 and the receipt should be emailed to before the commencement of the Program.

Following are the required Payment Details:

  • Name of the Bank – Bank of Ceylon
  • Name of the Account – Sri Lanka Institute of Information Technology
  • Account Number - 0072821605
  • Branch – Kollupitiya
  • Branch Code - 034

Please include your Full Name, Home Address, NIC Number, Mobile Number, Email Address and Minimum Qualification when emailing the payment receipt.


To confirm your seat please hand over your bank slip before the class commencement to avoid any disappointments.

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For Further Details, Please Contact

Hotline :- 077 33 000 66
General :- +94 011 754 48 02  |  +94 11 754 31 84  |  +94 11 754 31 73
Certificates/ Transcripts/ Letters can be collected during the following days/times only.

Day Time
Monday – Friday 8.30 am – 3.00 pm
Saturday 8.30 am – 5.00 pm

Refund Policy 

  • The students who request for Refunds are strictly advised to Email the requirement to  
  • Only those who have made the full class fees are entitled to apply for a refund. The class fee paid aan installment will not be refunded  
  • Applicants who have not followed the course for more than one week will be entitled to a refund of 90% of the payment provided  
  • Applicants who have  followed the course for less than one month will be entitled to a refund of 50% of the payment provided  
  • No refund will be provided after a period of one month 
  • The course fee is not transferable under any circumstance 
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