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Certificate Program in Digital Marketing

Participants will complete the course with a comprehensive knowledge and experience on how to develop an integrated digital marketing strategy, from formulation to implementation.

  1. Introduction
    • Understanding the scope of Digital Marketing
  2. Modern Consumer
    • Local and Global background of Social, Online and Digital marketing
    • Understanding Consumer Behavior in Online Marketing
    • Modern Consumer Journey
  3. Digital Strategy & Planning
    • Understanding the basics of digital strategy
  4. Social Media Marketing
    • World of Social Media Marketing
    • Social Media Marketing Strategy
    • Introduction to Facebook Ecosystem
    • Introduction to Facebook advertising
    • Understanding the process of Facebook advertising
    • Case studies and Practical Sessions
  5. Display Advertising
    • Introduction to display marketing
    • Understanding the process of display marketing
    • Introduction to Programmatic Advertising
    • Case Studies and Practical Session
  1. Content Marketing
    • Introduction to Content Marketing
    • Content Marketing Strategy
    • Case studies and Practical Session
  1. Monetization in Digital
    • How to monetize in Digital
    • Methods to generate revenue your online content
    • Social selling
    • Case studies
  1. Crisis Management and Social Listening
    • Social Listening
    • Do’sandDon’tin Social Media
    • Case studies
  1. Personal Branding in Social Media
    • Importance of Personal branding in Social Media
    • Tips and Tools to amplify your personal Social brand


Commencement Date: - 17th March 2021 (Wednesday)

30 Hours (25 Hours course + 5 Hours assessment)

Wednesday, 6.30 pm to 8.30 pm

Per Participant Fee: General Student - Rs. 30,000/- (Rs. 15,500/- *2)

Program fee can be paid to/transferred to Bank of Ceylon in favor of the SLIIT current A/C 0072821605 and the receipt should be emailed to before the commencement of the Program.

Following are the required Payment Details:

  • Name of the Bank – Bank of Ceylon
  • Name of the Account – Sri Lanka Institute of Information Technology
  • Account Number - 0072821605
  • Branch – Kollupitiya
  • Branch Code - 034

Please include your Full Name, Home Address, NIC Number, Mobile Number, Email Address and Minimum Qualification when emailing the payment receipt.

For Further Details, Please Contact

Hotline :- 0773300066
General- +94 0117544802+94 11 7543184, +94 11 7543173


To confirm your seat please hand over your bank slip before the class commencement to avoid any disappointments.

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