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Certificate Program in Digital Marketing

The Certificate Program in Digital Marketing examines the digital marketing strategy, implementation and executional considerations for B2B and B2C brands and provides a detailed understanding of all digital channels and platforms.

Participants will complete the course with a comprehensive knowledge and experience on how to develop an integrated digital marketing strategy, from formulation to implementation.

  1. Introduction to Test Automation
    1. Understanding the scope of online marketing
    2. Understanding Online marketing ecosystem
  2. Communications & Consumer Behavior
    1. Local and Global background of Social, Online and Digital marketing
    2. Understanding the scope of Online marketing
    3. Understanding the Online Marketing Ecosystem
    4. Understanding Consumer Behavior in Online Marketing
  3. Digital Strategy & Planning
    1. Understanding the basics of digital strategy
    2. Preparation of digital plan and a digital brand voice for the brand
  4. Social Media Marketing
    1. World of Social Media Marketing
    2. Social Media Brand and Community Management
    3. Do’s and don’t’s of Social Media Community Management
    4. Customer Servicing and Relationship Marketing
    5. Do’s and don’t’s of Relationship Marketing
    6. Content Marketing on Social Media
    7. Case studies
  5. Social Media Advertising
    1. Introduction to Facebook advertising
    2. Understanding the process of Facebook advertising
    3. Creation of Facebook advertising campaign
  6. Digital Display Marketing
    1. Introduction to display marketing
    2. Understanding the process of display marketing
    3. Creation of a display advertising campaign
  7. Pay Per Click Advertising (PPC)
    1. Introduction to PPC marketing
    2. Understanding the process of PPC marketing
    3. Creation of a PPC advertising campaign
  8. Mobile and Email Marketing
    1. Introduction to mobile marketing
    2. Different approaches for mobile marketing
    3. Do’s and don’t’s of mobile marketing
    4. Introduction to email marketing
    5. Do’s and don’t’s of email marketing
  9. Web Analytics
    1. Web Analytics and Intelligence Tools
    2. Introduction to Google Analytics
    3. Goals and Actionable Insights
    4. Social Media Analytics
  10. Crisis Management and Social Listening
    1. Introduction to Online Reputation Management
    2. Case studies

Lectures (Face-to-face) – 2 Hours Per Week
Practical Session - 1 Hour Per Week

The Certificate Program in Digital Marketing will be conducted in the SLIIT Metropolitan Campus (16th Floor, BoC Merchant Tower, Kollupitiya, Colombo 03).

Commencement Date: - Commencing Soon

33 Hours (11 Weeks) - Saturday – 9 a.m to 12 p.m

Fee Per Participant: Rs.25, 500/- (Rs. 13,260/- * 2)

Program fee can be paid at any branch of Bank of Ceylon in favor of the SLIIT current A/C 0072821605 and the receipt should be handed over to the SLIIT Metro campus before the commencement of the Program.

[Program Fee can also be paid by a Credit Cards/Debit card VISA/MASTER at the SLIIT Metro Campus]

For Further Details, Please Contact

Hotline :- 0773300066
General- +94 0117544802+94 11 7543184, +94 11 7543173


To confirm your seat please hand over your bank slip before the class commencement to avoid any disappointments.

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