Certificate Program in Digital Marketing

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Certificate Program in Digital Marketing

Certificate Program in Digital Marketing

Participants will complete the course with a comprehensive knowledge and experience on how to develop an integrated digital marketing strategy, from formulation to implementation.

Course Outline

Introduction
- Understanding the scope of Digital Marketing
Modern Consumer
- Local and Global background of Social, Online and Digital marketing
- Understanding Consumer Behavior in Online Marketing
- Modern Consumer Journey
Digital Strategy & Planning
- Understanding the basics of digital strategy
Social Media Marketing
- World of Social Media Marketing
- Social Media Marketing Strategy
Introduction to Meta Ecosystem
- Introduction to Facebook and Instagram advertising
- Best practices of social content creation
- Meta Business Tools
Understanding the process of Meta advertising
- Introduction to Meta Business Manager and Ads Manager
- Understanding campaign objectives and setting up campaigns
- Case studies and Practical Sessions
Display and Video Advertising
- Introduction to display marketing
- Introduction to video marketing
- Introduction to Programmatic Advertising
- Setting up Google Display and Video Ads
- Case Studies and Practical Session
Search Engine Marketing
- Introduction to SEM
- Google Search Ads
- Keyword research and planner
- Setting up google search Ads
Evaluating Campaign Performance
- Digital KPIs
- Performance evaluation and Decision Making
- Case studies and Practical session
Content Marketing
- Introduction to Content Marketing
- Content Marketing Strategy
- Case studies and Practical Session
Crisis Management and Social Listening
- Social Listening
- Do’sandDon’tin Social Media
- Case studies

Method of Delivery

Online

Location

ZOOM

Important Dates

Commencement Date: - 18th May 2024 (Saturday)

Duration & Schedule

30 Hours (25 Hours course + 5 Hours assessment)

Saturday - 9.00 am to 12.00 p.m

Course Fee & Payment Details

Per Participant Fee: Rs. 30,750/- (Rs. 15,875/- * 2 Installments)

Program fee can be paid to/transferred to Bank of Ceylon in favor of the SLIIT current A/C 0072821605 and the receipt should be emailed to pdpcontact@sliit.lk before the commencement of the Program.

Following are the required Payment Details:

Name of the Bank – Bank of Ceylon
Name of the Account – Sri Lanka Institute of Information Technology
Account Number - 0072821605
Branch – Kollupitiya
Branch Code - 034

Please include your Full Name, Home Address, NIC Number, Mobile Number, Email Address and Minimum Qualification when emailing the payment receipt.

RESERVE A SEAT

To confirm your seat please hand over your bank slip before the class commencement to avoid any disappointments.

1 Step 1

View Refund Policy

For Further Details, Please Contact

Hotline :- 077 33 000 66
General :- +94 011 754 48 02 | +94 11 754 31 84 | +94 11 754 31 73
Certificates/ Transcripts/ Letters can be collected during the following days/times only.

Day	Time
Monday – Friday	8.30 am – 3.00 pm
Saturday	8.30 am – 5.00 pm

Refund Policy

The students who request for Refunds are strictly advised to Email the requirement to pdpcontact@sliit.lk
Only those who have made the full class fees are entitled to apply for a refund. The class fee paid as an installment will not be refunded
Applicants who have not followed the course for more than one week will be entitled to a refund of 90% of the payment provided
Applicants who have followed the course for less than one month will be entitled to a refund of 50% of the payment provided
No refund will be provided after a period of one month
The course fee is not transferable under any circumstance