Ms. Geethma Pathirana

Senior Lecturer | Department of Business Management | SLIIT Business School

CAREER SUMMARY

My career journey reflects a dynamic blend of academic excellence, research engagement, industry exposure, and leadership experience, enabling me to develop a well-rounded perspective across both education and corporate sectors. I began my professional career as a Program Coordinator at Tuter Project Academy, Nawala, where I gained foundational experience in academic administration and student development. I subsequently joined the Sri Lanka Institute of Information Technology (SLIIT) Business School, progressively advancing through the roles of Instructor, Assistant Lecturer, Lecturer, and currently serving as a Senior Lecturer.

Throughout my academic career, I have been actively involved in teaching, research, curriculum development, student mentorship, and academic administration, particularly in the areas of Business Analytics, Human Resource Management, People Analytics, and Digital Transformation. My research contributions have been recognized through several indexed journal publications, conference presentations, and research excellence awards. In addition, I have undertaken leadership responsibilities in organizing major academic and extracurricular initiatives, including serving as the Chair and Program Head of VogueFest and contributing to various institutional development activities at SLIIT Business School.

Complementing my academic experience, my role as an International Relationship Executive at Senka Aero International enhanced my exposure to global business operations, international collaboration, stakeholder engagement, and relationship management. Furthermore, my involvement with Leasing.lk as a business intermediary and strategic collaborator has strengthened my practical understanding of industry dynamics, entrepreneurship, and customer relationship management.

These diverse experiences have equipped me with the ability to effectively bridge academia and industry, fostering innovation, collaboration, and knowledge-driven impact while contributing meaningfully to both student development and organizational growth.

ACADEMIC QUALIFICATIONS

Master of Business Administration (MBA)University of Colombo (2018–2020)

Certificate Programme in Teaching Methodology in Higher Education

Applied Lean Six Sigma Practitioner Certification (ALSSP) for Human Resource Management Professionals

Bachelor of Business Administration (Special Honours) in Business Management, Specialized in Human Capital ManagementSri Lanka Institute of Information Technology

             Graduated with Second Class Honours

HONOURS AND AWARDS

  • Overall Outstanding Performer of the YearSri Lanka Institute of Information Technology Staff Awards 2025
  • Citation Excellence Award – Recognition for Outstanding Research Citations, Sri Lanka Institute of Information Technology Staff Awards 2025
  • Researcher of the Year (Merit Award)Sri Lanka Institute of Information Technology Staff Awards 2024
  • Research Excellence Recognition – Publication in a Q1 Indexed Journal at Research Review 2023
  • Dean’s List Award – Academic Excellence Recognition, 2016

RESEARCH INTERESTS AND MEMBERSHIP

Research Interests

  • Business Analytics
  • People Analytics
  • Human Resource Management
  • Learning Analytics
  • Digital Transformation
  • Industry 5.0
  • Tourism and Hospitality Analytics
  • Sustainable Business Practices
  • Consumer Behavior
  • Artificial Intelligence in Business
  • Workforce Digitalization
  • Gig Economy Studies
  • Entrepreneurship
  • Organizational Behavior
  • Data-Driven Decision Making

ONGOING RESEARCH

  • Knowlegde Sharing in Teambased work setting 
  • Predictive Analysis and Comparison of Generations ‘X’ and ‘Y’ at Workplace
  • Factors Affecting for Selecting HRM Specialization
  • Women Worklife balance in lockdown work setting 

PUBLICATIONS

  • Journal Publications 2023

    Effect of E-learning on Management Undergraduates’ Academic Success during COVID-19: A Study at Non-state Universities in Sri Lanka

    R.S. Weerarathna, N.M. Rathnayake, U.P.G.Y. Pathirana, D.S.H. Weerasinghe,∗ D.S.P. Biyanwila, and S.D. Bogahage, “Heliyon”

  • Journal Publications 2023

    Does e-commerce really matter on international trade of Asian countries: Evidence from panel data

    Shanmugalingam P, Shanmuganeshan A, Manorajan A, Kugathasan M, Pathirana GY, “PLoS ONE”

  • Conference Proceedings 2022

    Use of Predictive Analytics in Issuing Credit Card Services to the Customers: Evidence from Sri Lanka

    A.K. Samarajeewa, M.A.S. Premachandra, A.N. Madushani , P.K.D.U.P Gunarathna, G.Y Pathirana and C.N Wickramarachchi, (13th International Conference on Business and Information)

  • Conference Proceedings 2022

    Use of Predictive Analytics by Sri Lankan Financial Institutions in Issuing Credit Card Services to Customer

    A.K. Samarajeewa, M.A.S. Premachandra, A.N. Madushani , P.K.D.U.P Gunarathna, G.Y Pathirana and C.N Wickramarachchi , (4th Management Undergraduates’ Research Session in Collaboration with Young Scientists Forum (MURS))

  • Conference Proceedings 2022

    Impact of Social Media towards Employment Decision of Management Undergraduates

    R.K.H. Kalpanee, D.S.P.M Shihari, H.M.C.C Herath, R.M.H.K Rathnayake, G.Y Pathirana and C.N Wickramarachchi, (13th International Conference on Business and Information-2022)

  • Conference Proceedings 2022

    The Impact of Spiritual Intelligence on Job Satisfaction of IT Professionals in Sri Lankan IT Companies

    K.G.T.T. Wickramasinghe, L.Y.N. Perera, K.K. Priyamantha, S.A.V.T. Samaraweera, R.S. Weerarathna and G.Y Pathirana, (9th International Conference on Multidisciplinary Approaches - 2022 (ICMA - 2022))

  • Conference Proceedings 2022

    The Relationship Between Spiritual Intelligence and Job Satisfaction of IT Professionals with Special Reference to IT Companies in Sri Lanka

    G.Y Pathirana ,K.G.T.T. Wickramasinghe, L.Y.N. Perera, K.K. Priyamantha, S.A.V.T. Samaraweera, R.S. Weerarathna , (5th International Conference on Business Research - 2022 )

  • Conference Proceedings 2022

    Impact of Covid 19 towards customer satisfaction of the online banking users in Sri Lanka

    G.Y Pathirana,S. Sivadarshan, Y.R.D.N. Rupasinghe, U.A.N.N Maduwantha , (3rd Management Undergraduate Research Session (MURS))

  • Journal Publications 2020

    Identifying the Empirical Gaps in the Relationships between Student Engagement and Their Academic Achievement; Future Research

    Pathirana, G. Y,Galappaththi, I. I. L., Dissanayake, R., Welgama, T. W., Somachandara, U. A., Weerarathna, R. S., & , “.” South Asian Journal of Social Studies and Economics”

  • Journal Publications 2020

    Factors Affecting the Selection of Human Resources Management as an Area of Specialization(2020): A Conceptual Model

    G.Y. Pathirana,W.S.K. Fernando, M.K.V.R. Jayasekara, H.B.M.C. Senevirathne, W.G.G.M.J. Sumanarathne, R.S. Weerarathne , “ International Journal of Human Resource -Studies ”

  • Journal Publications 2022

    Analysis on Current and Future Training Needs in Health Sector of Sri Lanka

    G.Y Pathirana ,W.Rajapaksha, R.S Weerarathna & M.H Malage, “Quality - Access to Success ”

  • Journal Publications 2022

    Leave or remain intentions of Gen X and Y employees

    R.S Weerarathna, M.D.C.P Walpola, A.D.W.D Piyasiri, I.A.U.M. Jayamal, T.H.P.C. Wijenayaka & G.Y Pathirana,, “Quality & Quantity ”

  • Conference Presentations 2020

    A Study on Essential Elements of Human Resource Management Curriculum : Industrial Professionals’ Perspective

    W.S.K. Fernando, M.K.V.R. Jayasekara, H.B.M.C. Senevirathne, W.G.G.M.J. Sumanarathne, G.Y. Pathirana, R.S. Weerarathne,

  • Journal Publications 2020

    Factors Affecting the Selection of Human Resources Management as an Area of Specialization: A Conceptual Model

    W.S.K. Fernando, M.K.V.R. Jayasekara, H.B.M.C. Senevirathne, W.G.G.M.J. Sumanarathne, G.Y. Pathirana, R.S. Weerarathne, “International Journal of Human Resource Studies - IJHRS”

  • Conference Presentations 2020

    The Impact of Generation Gap on Employees of Generation 'X' and 'Y' on Turnover Intention

    M.D.C.P Walpola, A.D.W.D Piyasiri, I.A.U.M Jayamal, T.H.P.C Wijenayaka, G.Y Pathirana, R.S Weerarathne,

  • Conference Presentations 2020

    Predicting and Comparing the Retention and Turnover Intention of Generations 'X' and 'Y' at Selected Service Companies in Sri Lanka

    M.D.C.P Walpola, A.D.W.D Piyasiri, I.A.U.M Jayamal, T.H.P.C Wijenayaka, G.Y Pathirana, R.S Weerarathne,

  • Journal Publications 2019

    A Study on the Relationship between Student Engagement and Their Academic Achievements

    Glapaththi, I., Dissanayake, R., Welgama, T., Somachandara, U., Pathirana, G. Y., & Weerarathna, R. S. , “Asian Social Science” , pp. 1-16

  • Conference Proceedings 2019

    Glass Ceiling and Women Career Blooming in Sri Lankan Academic Sector;oming in Sri Lankan Academic Sector;A Conceptual Framework for future Research

    Pathirana G.Y,Weerarathne R.S,Madawala R.M.D.A.K,Lakmali T.A.H,Wickramarachchi D.C, (Sharing and Inclusion for Shaping the Future)

  • Conference Proceedings 2019

    The Impact of Industrial Relations on Employee Retention at Grand Royal Hotel

    Pathirana,U,P,G,Y; Weerarathna, R. S & Supun Fernando , (Shifting HRM Paradigms )

  • Journal Publications 2019

    Impact of SERVQUAL model dimensions for Customer Satisfaction towards Vehicle Leasing Providers in Sri Lanka

    Pathirana U.P.G.Y, “International Journal of Academic Research in Business and Social Sciences ” , pp. 210-221

  • Books 2018

    Impact of HR Practices on Employee Retention; Sri Lankan Perspective.

    Thilakarathna D.L.N.C, Sirirwardhana M.M.A.S, Weerarathna, R.S and Pathirana U.P.G.Y ,

  • Journal Publications 2018

    "The Impact of HR Practices on Employee Retention; A Case of BPO Sector, Sri Lanka"

    Wijesiri N.R.A.S.S, Paranagama G.S,Sirirwardhana M.M.A.S, Thilakarathna D.L.N.C, Weerarathna R.S & Pathirana U.P.G.Y, “International Journal of Human Resource Studies” , pp. 1-21

  • Journal Publications 2018

    E Commerce Video Based Automobile Website

    Pathirana,U P G Y; Wellala D S M , “International Journal of Academic Research in Business and Social Sciences ” , pp. 616-626

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