Ms. Madara Jayasinghe

Lecturer | Department of Business Management | SLIIT Business School

CAREER SUMMARY

2024- Till date: Senior Lecturer, Department of Business Management, Business School, Sri Lanka Institute of Information Technology, Malabe, Sri Lanka. 

2023- 2024: Lecturer, Department of Business Management, Business School, Sri Lanka Institute of Information Technology, Malabe, Sri Lanka. 

2022- 2023: Assistant Lecturer, Department of Business Management, Business School, Sri Lanka Institute of Information Technology, Malabe, Sri Lanka. 

2019- 2022: Lecturer, EWIS Career Training Pvt. Limited.

2017-2018: Assistant Lecturer, Department of Business Management, Faculty of Management & Commerce, South Eastern University of Sri Lanka.

2016-2017 :Fund Administrator, HSBC

 

 

ACADEMIC QUALIFICATIONS

Reading for PhD in Management, Faculty of Graduate Studies, University of Sri Jayawardenepura

MSc in Service Management (Merit Pass), Institute of Human Resource Advancement, University of Colombo

BBA Special (Hons) in Marketing Management (First class), Department of Business Management, Faculty of Management & Commerce, South Eastern University of Sri Lanka

Certificate in Teaching in Higher Education, Sri Lanka Institute of Information Technology, 2023

Post Graduate Diploma in Marketing, Sri Lanka Institute of Marketing, 2023

Applied Lean Six Sigma Practitioner Training for Human Resource Management Professionals, Dr Mikel J. Harry Six Sigma Management Institute Asia, 2022

HONOURS AND AWARDS

 

SLIIT Research Excellence Awards 2023 received an award for publishing in a highly rated scientific research publication in a journal under the Top 25% of the Scopus Cite Score Index during the year 2023.

SLIIT Research Excellence Awards 2022 received an award for publishing in a highly rated scientific research publication in a journal under the Top 25% of the Scopus Cite Score Index during the year 2022.

Awarded with the highest GPA in the Master of Science in Service Management degree

Awarded with the highest GPA in the Marketing specialization and recognized as the Best Performer for the specialization of Marketing Management.

Awarded with the Silver award for the paper presented in the BLM2- ICAM4 An International Joint E- Conference.

RESEARCH INTERESTS AND MEMBERSHIP

Research Interests

Tourism and Hospitality

Consumerism and ethical behavior

Digital Marketing

Entrepreneurial studies

Gender-related Studies

Knowledge Management

Cyber Bullying

Memberships

Affiliate Professional member of the Chartered Institute of Marketing

Associate member of Sri Lanka Institute of Marketing

Member of Microsoft Innovative Educator 

 

RESEARCH CLUSTERS

Energy and Sustainability

Interdisciplinary research on sustainable energy solutions, policy frameworks, and green technologies to combat climate change.

Behavioral Systems

Understanding how humans behave and interact with each other, organizations, technology and society may help improve the quality of lives of people.  

ONGOING RESEARCH

  1. Regenerative tourism as a concept of the future of travel and tourism industry in Sri Lanka.
  2. Factors Influencing the Decision-Making Process of Travelers in Smart Tourism in Sri Lanka
  3. Online Innovation and Repurchase Intention in the Hotel Industry in Sri Lanka: Investigating Customer Experience as a Mediator.
  4. Exploring the Nexus of Familial Networks and Environmental Consciousness in Hospitality and Tourism  Entrepreneurship
  5. Cultural Tourism and AI User Experience: Holistic Approach From The Industry 4.0
  6. Factors Influencing Adoption of ChatGPT in Higher Education: Perspective of Lecturers' and Students'
  7. Achieving Business Performance Excellence through Vertical Integration: Multiple Case Study
  8. Entrepreneurial intention of young generation in the agriculture sector in Sri Lanka

PUBLICATIONS

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Contact

madara.j@sliit.lk
94 117 544 628
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