Ms. Oshani Vidarshika

Lecturer | Department of Business Management | SLIIT Business School

CAREER SUMMARY

  • Lecturer - Department of Business Management, SLIIT Business School (February 2024 - Present)
  • Lecturer - School of Business, Esoft Metro Campus (2021-2024)
  • Assistant Programme Manager- Postgraduate Devision Esoft Metro Campus (2022-2024)
  • Programme Coordinator- Postgraduate Devision Esoft Metro Campus (2021-2022)
  • Teacher- Global Perspectives and Research , Royal Institute International (2019-2020)
  • Mangement Trainee - Cargills Ceylon PlC (2019)

ACADEMIC QUALIFICATIONS

  • Master of Business Administration  - Postgraduate Institute of Management - Univeristy of Sri Jayawardenapura 2024
  • BBA Special (Hons) in Marketing Management (First Class), Faculty of Management and Finance University of Colombo 2020
  • Postgraduate Diploma in Marketing at Sri Lanka Institute of Marketing (SLIM)
  • Passed Finalist of Association of Accounting Technician of Sri Lanka (AAT)
  • Completed Business  Level –CA Sri Lanka
  • Certificate Course on Staff Development conducted by Staff Development center of Wayamba University of Sri Lanka

HONOURS AND AWARDS

  • Recognised for higher GPA securing an average above 3.75 for all the subjects, awarded by the Faculty of Management and Finance, University of Colombo (2020)
  • Awarded for the best presenter in the Marketing Track at the 1st Business and ICT International Research conference 2023 (BIIRC-2023), Esoft Metro campus

RESEARCH INTERESTS AND MEMBERSHIP

Research Interests

  • Consumer Behaviour
  • Green/Sustainable  Marketing
  • Digital Marketing
  • Phygital Marketing
  • Service Marketing

RESEARCH CLUSTERS

Behavioral Systems

Understanding how humans behave and interact with each other, organizations, technology and society may help improve the quality of lives of people.  

ONGOING RESEARCH

Social Orientation on Phygital Patronage Intension in Modern Retailing

Stimuli on behavioural Intension in phygital Retailing 

Teaching learning methods in facilitating affective dimension through digital based platforms of Generation Z in Higher Education- A Book Chapter

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