Ms. Ruwanthika Chandrasiri

Senior Lecturer | Department of Business Management | SLIIT Business School

CAREER SUMMARY

  • Senior Lecturer - Deaprtment of Business Management, SLIIT Business School (April 2026 to Present)
  • Lecturer - Deaprtment of Business Management, SLIIT Business School (February 2023 to April 2026)
  • Lecturer - Business Management Division, ESOFT Metro Campus (February 2019 to January 2023)
  • Assistant Lecturer -  Department of Agribusiness Management, Faculty of Agriculture and Plantation Management, Wayamba Univeristy of Sri Lanka (May 2018 to Febrauary 2019)

 

ACADEMIC QUALIFICATIONS

PhD Reading

University of Sri Jayewardenepura

Master of Business Administration 
Postgraduate Institute of Management-University of Sri Jayewardenepura, Colombo

BSc. Special in Agricultural Economics and
Business (First Class)

Wayamba University of Sri Lanka, Kuliyapitiya

Certificate of Basic Productivity Concepts
Techniques 

National Productivity Secretariat – Sri Lanka

Assessment Planning, Assessment Writing and Research project guidance – RQF, BTEC Higher Nationals
ESOFT Metro Campus (London Metropolitan University)

Human Resource Management 
Institute of Personnel Management

HONOURS AND AWARDS

Best Paper Award

ICME 2025

The Best Performer

8th Staff Development Program, SLIIT

Dean’s Honors 2017
Faculty of Agriculture and Planation Management, Wayamba University
 

Merit Certificate
12th In-Plant Training Symposium (2018)

TEACHING & SUPERVISION ACTIVITIES

  • Analyzing the impact of Influencer Credibility on Consumer Trust and Purchase Intention for Food and Beverage Products: A Study Among TikTok Users in Sri Lanka - Supervisor , – 2026
  • Exploring Disability Related Barriers and Their Impact on Women Entrepreneurs with Disabilities: A Qualitative Study - Supervisor , – 2026
  • The Interplay of Psychological Drivers, Social Influences, and Gender Moderation among Sri Lankan Consumers - Supervisor , – 2026
  • Sustainable Agricultural Production under Global Shocks: A Comparative Ordered Probit Analysis of Foreign Direct Investment, Carbon Emissions, and Rural Demography in Europe and Latin America - Supervisor , – 2026
  • From Learners to Earners: The Role of Education in Shaping Online Freelancers within the Gig Economy - Supervisor , – 2025
  • Investigating the Psychological Determinants of Skin Lightening Product Usage among Young Adults in Sri Lanka , – 2025
  • Examining the Impact of Economic Growth and Fertility Rate on Fiscal Policy Uncertainity: A Comparative Study between Developed and Developing Countries. - Supervisor , – 2025
  • Understanding Creativity in Generative AI Use: A Qualitative Exploration of ChatGPT Adoption among Generation Z and Millennials - Supervisor , – 2025
  • Assessing the Impact of Service Quality Factors on Guest Satisfaction in Ayurvedic Hotels: A Case Study of Sri Lanka's Tourism Industry - Co-supervisor , – 2024
  • Impact of Sustainability Practices on Financial Performance in Tourism Sector in G8 Countries - Co-supervisor , – 2024

RESEARCH INTERESTS AND MEMBERSHIP

Research Interests

Entrepreneurship

Women Entrepreneurship

Gender related Studies

Generational Studies

Development Economics

Consumer Behavior

Sustainable Development 

Agribuiness Management

Memberships

Charted Management Institute (CMI) - Member

RESEARCH AREAS

  • Sustainable Production and Consumption
  • Social and Cultural Sustainability
  • Consumer and Market Behavior
  • Entrepreneurship
  • Agribusiness Management

ONGOING RESEARCH

Sustainable Agricultural Production under Global Shocks: A Comparative Ordered Probit Analysis of Foreign Direct Investment, Carbon Emissions, and Rural Demography in Europe and Latin America

Analyzing the impact of Influencer Credibility on Consumer Trust and Purchase Intention for Food and Beverage Products: A Study Among TikTok Users in Sri Lanka

Decoding Branded Clothing Consumption: The Interplay of Psychological Drivers, Social Influences, and Gender Moderation among Sri Lankan Consumers.

 

PUBLICATIONS

  • Conference Proceedings 2026

    Psychological Drivers of Branded Apparel Consumption in Emerging Markets: A Systematic Review,

    Wijesooriya, W. M. K. M., Jayakodi, D. A. K., Jayasanki, D. W. C., Dissanayake, E. S. L., Chandrasiri, R., & Dabare, U.,

  • News Papers 2026

    From the lecture hall to the global market: How Sri Lankan students are mastering the gig economy.

    Chandrasiri, R. D.,

  • Conference Proceedings 2025

    Effectiveness of higher education system leading to freelance platforms: A case study of Sri Lanka.

    Dasanayaka, L. N., Madanayake, A. A. D. T. B., Jayasekara, D. P. A. K. G., Dinidu, I. A. D. T., Chandrasiri, R., & Bandara, G.,

  • Conference Proceedings 2025

    Unleashing creativity: A systematic review of AI’s impact on human creativity.

    Kulathunga, K. M. L., Kavindi, D. V. A., Ansaf, M. K. M., Rashipaba, M. A. P., Chandrasiri, R., & Ehalapitiya, K. H. S. M.,

  • Conference Proceedings 2025

    Economic stressors and employee productivity in post-COVID Sri Lanka

    Chandrasiri, R. D., Jayasuriya, N. A., & Sathsara, T.,

  • Journal Publications 2026

    From Learners to Earners: The Role of Education in Shaping Online Freelancers within the Gig Economy

    Dasanayaka, L. N., Madanayake, A. A. D. T. B., Jayasekara, D. P. A. K. G., Dinidu, I. A. D. T., Chandrasiri, R., & Bandara, G.,, “Ianna Journal of Interdisciplinary Studies”

  • Journal Publications 2020

    Introducing eco-friendly technologies to reduce chemical fertilizer usage in paddy farming in Sri Lanka

    AP Silva, UK Jayasinghe-Mudalige, RS Dharmakeerthi, WS Dandeniya, BLWK Balasooriya, “Sri Lanka Journal of Economic Research”

  • Conference Proceedings 2024

    Assessing the Impact of Service Quality Factors on Guest Satisfaction in Ayurvedic Hotels: A Case Study of Sri Lanka's Tourism Industry

    Kavinda Lakshan, Tharindi Hasadara , Ama Ekanayaka , Charith Shiwantha , Krishantha Wisenthige and Ruwanthika Chandrasiri, (ACBE)

  • Conference Proceedings 2024

    Impact of Sustainability Practices on Financial Performance in Tourism Sector in G8 Countries

    Chathuranga Meegahawatte, Parami Gunawardhana, Lahiru Weerasooriya, Aloka Hettige, Nagalingam Nagendrakumar and Ruwanthika Chandrasiri, (ACBE)

  • Conference Proceedings 2018

    Goods are unable to deliver to the Customer within the given Period of Time: Case of ABC Trading and Manufacturing Company

    N.A.K.R.D. Chandrasiri, (12th In-Plant Training Symposium)

  • Conference Proceedings 2023

    Adoption of Eco – Friendly Technologies to reduce Chemical Fertilizer Usage in Paddy Farming in Sri Lanka: An Expert Perception Analysis

    N.A.K.R.D. Chandrasiri , U.K. Jayasinghe-Mudalige , R.S. Dharmakeerthi , W.S. Dandeniya and D.V.S.S. Samarasinghe, (Agricultural Research Symposium)

  • Conference Proceedings 2023

    Adoption of Eco – Friendly Technologies to reduce Chemical Fertilizer Usage in Paddy Farming in Sri Lanka: An Expert Perception Analysis

    N.A.K.R.D. Chandrasiri , U.K. Jayasinghe-Mudalige , R.S. Dharmakeerthi , W.S. Dandeniya and D.V.S.S. Samarasinghe, (SLCARP International Agricultural Research Symposium)

  • Conference Proceedings 2019

    Exploring the Perceptions of Experts on the Merits of Eco-Friendly Technologies to Reduce Chemical Fertilizer Usage in Paddy Farming in Sri Lanka

    N.A.K.R.D. Chandrasiri1 , U.K. Jayasinghe-Mudalige, R.S. Dharmakeerthi, W. S. Dandeniya and D.V.S.S. Samarasinghe, (International Symposium on Agriculture and Environment)

  • Journal Publications 2019

    Adoption of Eco-Friendly Technologies to Reduce Chemical Fertilizer Usage in Paddy Farming in Sri Lanka: An Expert Perception Analysis

    N.A.K.R.D. Chandrasiri , U.K. Jayasinghe-Mudalige , R.S. Dharmakeerthi , W.S. Dandeniya and D.V.S.S. Samarasinghe, “Journal of Technology and Value Addition” , pp. 19-30

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