+94 11 754 4801
info@sliit.lkCAREER SUMMARY
1. Associate Professor of Sri Lanka Institute of Information Technology.
From April 2024
2. Assistant Professor of Sri Lanka Institute of Information Technology.
From May 2022 to March 2023
3. Head of the Department BM of Sri Lanka Institute of Information Technology. From May 2021 October to date
4. Senior Lecturer (Higher Grade) of Sri Lanka Institute of Information Technology
From April 2020 to April 2022
5. Senior Lecturer of Sri Lanka Institute of Information Technology
From April 2017 to April 2020
6. Lecturer at Sri Lanka Institute of Information Technology
From May 2015 to April 2017
7. Lecturer/ Team Leader of London School of Marketing (Lanka) Pvt Limited.
From April 2008 to April 2015
8. Business Development Executive of Metropolitan Engineering Private Limited
From August 2007 to March 2008
ACADEMIC QUALIFICATIONS
- PhD in Management, Management & Science University, Malaysia (2016 – 2020)
- Master of Business Administration in Marketing, University of Colombo (2012 – 2014)
- Master of Business Administration (Merit) Anglia Ruskin University (UK) (2013 – 2014)
- BBMgt (Marketing) Special Degree (First Class Honours), University of Kelaniya (2004 – 2008)
- Professional Postgraduate Diploma in Marketing, CIM, UK
- Certificate in Teaching Methodology in Higher Education.
- City & Guilds Level 3 IVQ in Teaching, Training and Assessing Learning (1106)
- Intermediate Level of ICASL.
HONOURS AND AWARDS
- Gold medalist – “The Best Student” of the year 2008, Department of Marketing Management, University of Kelaniya
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Best Researcher of the SLIIT Business School Award at the SLIIT Staff Award 2019
RESEARCH INTERESTS AND MEMBERSHIP
Research Interests
- Social media marketing
- Branding
- Hospitality Marketing
- Advertisement
- Education
- Digital marketing
Memberships
- Ordinary Member SLIM
RESEARCH CLUSTERS
Behavioral Systems
Understanding how humans behave and interact with each other, organizations, technology and society may help improve the quality of lives of people.
ONGOING RESEARCH
- A Comparison Between the Impacts of ‘Product Placement on TV Shows’ and TV Commercials Towards the Brand Recall and Purchase Intention of Sri Lankan Consumers
- Exploring Successful Online Teaching Methods for University and School Teachers of the Management Stream in Sri Lanka
- The Impact Of Para Social Interaction On Impulse Buying In Comparison To Generation Y and Z: The Sri Lankan Perspective
- Investigating the Most Reliable Payment Method that Enhances Customer Satisfaction in the Sri Lankan Online Shopping Experience
- Adoption of Data-Driven Marketing Strategies for Digital Marketing of the Food and Beverage Industry in Sri Lanka
- Social Media Marketing for Businesses: Ineffectiveness of Organic Promotions on Facebook in Sri Lanka
PUBLICATIONS
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From initiations to sales: leveraging social media referral initiatives on customer willingness to participate in the cosmetics landscape in Sri Lanka
Jayasuriya, N., Jayasinghe, P.S.K., Rajapaksha, A., Dharmasiri, T., Sumanasinghe, D. and Dasanayake, A. , “Asia Pacific Journal of Marketing and Logistics”
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Global Cultural Differences in Performance Management: Performance Management Worldwide
Nisha Jayasuriya,
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Paradigm: Positivism, interpretivism, pragmatists, and critical thought
Nisha Jayasuriya,
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Assessing the Awareness and Attitudes Towards Green Smartphone Purchase Intention among University Academics in Sri Lanka
Rathnayake, N. , Munasinghe, S. , Jayasuriya, N. , Rajapakse, V. , Dharmapriya, N., (Proceedings - International Research Conference on Smart Computing and Systems Engineering, SCSE 2024, 2024)
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Learners’ satisfaction and commitment towards online learning during COVID-19: A concept paper
DUN Ranadewa, TY Gregory, DN Boralugoda, JAHT Silva, NA Jayasuriya, “Vision: The Journal of Business Perspective”
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From initiations to sales: leveraging social media referral initiatives on customer willingness to participate in the cosmetics landscape in Sri Lanka
Jayasuriya, N., Jayasinghe, P.S.K., Rajapaksha, A., Dharmasiri, T., Sumanasinghe, D. and Dasanayake, A., “ Asia Pacific Journal of Marketing and Logistics”
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Product placement versus traditional TV commercials: new insights on their impacts on brand recall and purchase intention
Gamage D, Jayasuriya N, Rathnayake N, Herath K.M, Jayawardena D.P.S, Senarath D. Y., “Journal of Asia Business Studies”
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Packing and Transporting Procedures Used by Sri Lankan Farmers to Reduce Post-Harvest Losses
Rathnayake A, Dilhara Y.A, Rathnayake R.M.I.D., Jayasuriya N.A, Munasinghe S., (7th CIPM International Research Symposium)
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Exploring Successful Online Teaching Methods for University Teachers in the Management Stream in Sri Lanka
Perera K, Perera S, Sumanarathna D, Malshan P, Jayasuriya N, Munasinghe S, (1st International Conference on Management and Entrepreneurship)
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Effect of social media influencers’ attributes on customer purchasing behavior in Sri Lankan context (Special References to Facebook and Instagram)
Bandara G, Jayasuriya N, Nimnajith M, Fernando K, Jayawardana S, (1st International Conference on Sustainability & Digital Business – 2022)
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Factors Affecting Pester Power of a Young Consumer
Rupasinghe N.S., Senavirathne S.T., Champakamala V.P.C.L., Ravinath S., Jayasuriya N.,Jayasinghe J.K.P.S.K, (13th International Conference on Business and Information, 18th of November 2022)
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Investigating the Relationship between Customer Satisfaction and E-Commerce Payment Methods with Special Reference to COD and E-Card Payment Methods in the Context of Sri Lanka
Perera K.G.T.N, K.G.T.D.Perera, Bogahawatte S.H, M.W.A.S.Dilahara, N.A. Jayasuriya, V. Dunuwila, (13th international conference on Business and Information 2022 (ICBI))
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Parent-Child purchasing interaction in Pester Power of a young consumer
Rupasinghe N.S, Senavirathne S.T, Champakamala V.P.C.L, Ravinath S., Jayasuriya N., Jayasinghe J.K.P.S.K., (1st International Conference on Sustainability & Digital Business )
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The effect of parasocial interaction on impulse buying in the field of marketing
Gunasekara A, Udunuwarage M, Senevirathna R. E, Gregory V, Jayasuriya N, (1st International Conference on Sustainability & Digital Business)
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Effect of social media influencers’ attributes on customer purchasing behavior in Sri Lankan context (Special References to Facebook and Instagram)
Bandara G, Jayasuriya N, Nimnajith M, Fernando K, Jayawardana S, (1st International Conference on Sustainability & Digital Business – 2022)
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Investigating the Relationship between Customer Satisfaction and E-Commerce Payment Methods with Special Reference to COD and E-Card Payment Methods in the Context of Sri Lanka
Perera K.G.T.N, K.G.T.D.Perera, Bogahawatte S.H, M.W.A.S.Dilahara, N.A. Jayasuriya, V. Dunuwila, (13th international conference on Business and Information 2022 (ICBI))
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Does Culture Impact on Impulse Buying Behaviour? – A Study on Fast Moving Consumer Good Industry
N.A. Jayasuriya, T. Wijesekara, T.M.A.P. Tennakoon, P .T. Wijesinghe and K.A. Hidellarachchi, “SLIIT Business Review” , pp. 1- 28
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Smart Airport: A Review on Future of the Airport Operation
Rajapaksha, A., & Jayasuriya, N., “Global Journal of Management and Business Research” , pp. 25 – 34
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Behavioural Advertising Avoidance in Online Retail Industry
Jayasuriya N.A., Udadeniya. U.P.R.P, Yalegama. M.M.H.H., “International Journal of Scientific & Technology Research” , pp. 15-23
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Learners’ Satisfaction and Commitment Towards Online Learning During COVID-19: A Concept Paper
D. U. N. Ranadewa , T. Y. Gregory , D. N. Boralugoda , J. A. H. T. Silva and N. A. Jayasuriya, “Vision: The Journal of Business Perspective”
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The Impact of Facebook Marketing on Customer-Based Brand Equity and Purchase Intention on Fashionwear Retail Industry in Sri Lanka
N.Jayasuriya, “Asian Journal of Marketing Management (AJMM)” , pp. 89-112
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The Importance of Factors Influencing on e-WOM Engagement towards Consumer Purchase Intention in Clothing Retailers, Sri Lanka
N. A. Muniweera, C. D. W., Balawardhana, K. P. I. A., Rajapaksha, M. S. N., Chamara, M. A. D. S., & N. Jayasuriya, “International Journal of Academic Research in Business and Social Sciences” , pp. 349–360
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The Impact of Loyalty Value on Purchase Intention: Comparative Analysis of Healthy Food and Unhealthy Food Advertisements in Sri Lanka.
D. M. N. I. Dissanayake, N. T. Seneviratne, L. A. D. S. Hansasara, L. D. N. Perera, N. A. & Jayasuriya, “Journal of Academic Research in Business and Social Sciences” , pp. 312–321
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Smart Airport: A Review on Future of the Airport Operation
Rajapaksha A, Jayasuriya N, “Global Journal of Management and Business Research” , pp. 25 - 33
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Online Behavioral Advertising Avoidance in Online Retailing in Sri Lanka
U.P.R.P Udadeniya, M.M.H.H Yalegama, A.K.K.D Wickramasinghe, M. Y. S. S. Mannapperuma, Mrs. K.K.N.A Jayasuriya, “https://globaljournals.org/GJMBR_Volume19/E-Journal_GJMBR_(E)_Vol_19_Issue_4.pdf” , pp. 11 - 15
