Two Day Workshop on Digital Marketing

This workshop aims to equip participants with the essential knowledge and practical skills required to excel in digital marketing.

Duration:

16 Hours

Delivery Method

Hybrid

Commencing Date

TBD

Schedule

Saturday and Sunday , 09.00am to 05.30pm

About the Programme

This workshop aims to equip participants with the essential knowledge and practical skills required to excel in digital marketing. By the end of the workshop, attendees will understand key digital marketing concepts, tools, and strategies, and be able to create and implement effective digital marketing campaigns.

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⦁    Marketing professionals looking to enhance their digital skills.
⦁    Small business owners and entrepreneurs seeking to boost their online presence.
⦁    Individuals interested in transitioning into a digital marketing role.
⦁    Students and recent graduates pursuing a career in marketing.

Foundations of digital Marketing
  •  Overview of digital marketing
  •  Digital marketing vs. traditional marketing
  •  Key concepts and terminology
Digital Marketing Strategy and Planning
  •  Setting marketing goals and objectives
  •  Digital Consumer Behavior
  •  Identifying target audiences
  •  Creating a digital marketing plan
Social Media Marketing (Meta & LinkedIn)
  • Overview of major platforms (Facebook, Instagram, WA & LinkedIn)
  • Meta Business Manager, Business Suite & Add Account
  • Creating and managing social media campaigns (Reach, Message, Lead gen etc.)
  • Social media analytics and metrics
  • Best practices and case studies
 Google Advertising 
  •   Basics of Google ads
  •   Google search ads
  •   Google display ads
  •   You tube ads
 AI for Digital Marketing
  •  Basic knowledge of how to use AI for digital Marketing
16 Hours
Hybrid
TBD
Saturday and Sunday , 09.00am to 05.30pm

Per Participant Fee: Per Participant Fee: Rs.15,375/-

Program fee can be paid to/transferred to Bank of Ceylon in favor of the SLIIT current A/C 0072821605 and the receipt should be emailed to pdpcontact@sliit.lk before the commencement of the Program.

Following are the required Payment Details:

  • Name of the Bank – Bank of Ceylon
  • Name of the Account – Sri Lanka Institute of Information Technology
  • Account Number - 0072821605
  • Branch – Kollupitiya
  • Branch Code - 034

Please include your Full Name, Home Address, NIC Number, Mobile Number, Email Address and Minimum Qualification when emailing the payment receipt.

Refund Policy

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  • pdpcontact@sliit.lk

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Refund Policy

  • The students who request for Refunds are strictly advised to Email the requirement to pdpcontact@sliit.lk
  • Only those who have made the full class fees are entitled to apply for a refund. The class fee paid as an installment will not be refunded
  • Applicants who have not followed the course for more than one week will be entitled to a refund of 90% of the payment provided
  • Applicants who have followed the course for less than one month will be entitled to a refund of 50% of the payment provided
  • No refund will be provided after a period of one month
  • The course fee is not transferable under any circumstance