Copyright 2019 © SLIIT. All Rights Reserved. Concept designed and developed by Web Lankan

BBA (Hons)

Specialising in Marketing Management

Marketing management emphasizes on the importance of converting an organization’s entire system into a customer focused entity. Students are able to gain an entirely new perspective of both the organization and the customer. Complete with universally applicable fundamentals, the course will provide students an in-depth knowledge of marketing, as practices in today’s competitive business environment.

Approved by the University Grants Commission under the Universities Act

Member of the Association of Commonwealth Universities

Member International Association of Universities (IAU)

Member of Association of Advance Collegiate Schools of Business (AACSB)

Career Opportunities

  • Marketing Manager
  • Management Trainee- Marketing
  • Sales/ Marketing Executive
  • Manager (Customer Relations)
  • Brand Executives/ Brand Managers
  • Online Marketing Analyst
  • Marketing Specialist
  • Tele Marketing
  • Digital Marketing Executive
  • Merchandiser
  • Clients Servicing
  • Public relations specialist
  • Research Executives
  • Lecturer / Academic
  • Duration : 4 Years
  • Entry : February / June / September
  • Location : Malabe / Colombo / Matara / Kandy / Kurunegala / Jaffna
  • Offshore : Weekdays / Weekend
  • Examinations : Weekdays / Weekend

Entry requirements

Minimum 3 “S” passes in G.C.E A/L (Sri Lanka) or a minimum 3 “D” passes in G.C.E A/L Cambridge or Edexcel (in any subject stream) in one and the same sitting, and a pass on the Aptitude Test conducted by SLIIT.

Code Module Credit
Semester 1
BM1011 Learning and Study Skills 01
BM1012 Principles of Management 03
BM1030 Microeconomics 03
BM1014 Business Mathematics 03
BM1015 Information Technology for Business 03
BM1016 English Language Skills 02
Semester 2
BM1041 Self Management 01
BM1042 Macroeconomics 03
BM1043 Financial Accounting 03
BM1044 Legal & Political Environment in Business 03
BM1045 Human Resources Management 03
BM1046 Business Communication 02
Code Module Credit
Semester 1
BM2011 Personal Development Planning 01
BM2012 Organizational Behavior 03
BM2013 Business Information Systems 02
BM2014 Principles of Marketing 03
BM2015 Business Statistics 03
BM2016 Operations Management 03
Semester 2
BM2071 Leadership and Teamwork 01
BM2072 Business Negotiation 02
BM2173 Consumer Behavior 03
BM2174 Integrated Marketing Communication 03
BM2175 Sales Management 03
BM2176 Services Marketing 03
Code Module Credit
Semester 1
BM3011 Career Readiness and Business Etiquettes 01
BM3012 Business Ethics & Values 02
BM3514 Business Law 03
BM3111 Retail and Omnichannel Management 03
BM3112 Marketing Analytics & Decision Making 03
BM3214 Advertising 03
Semester 2
BM3061 Business Research Methods 03
BM3031 Business Internship 06
BM3121 Digital Marketing 03
BM3122 Event Management 03
Code Module Credit
Semester 1
BM4011 Comprehensive Research Project 09
BM4012 Strategic Management 03
BM4111 Strategic Brand Management 03
1 Elective
BM4112 Industrial, Government and Agricultural Marketing 03
BM4113 Logistics and Supply chain Management 03
Semester 2
BM4121 The Entrepreneurial Marketers 04
BM4122 Social and Sustainable Marketing 04
BM4123 Global Marketing 04

* Electives to be chosen with the prior approval of the Academic Department


A semester fee of Rs.330,000 will have to be paid to the SLIIT for each semester for the period of four years, to complete the degree in Sri Lanka. Fees for any subsequent semester should be paid prior to the commencement of each semester.

Account No 1630552

of the Bank of Ceylon

Account No 00 399 0000033

of the Sampath Bank

Account No 156010007350

of the Hatton National Bank

si_LKSinhala ta_INTamil en_USEnglish