Voice of Marketer (VOM) is a must-read yearly magazine for every marketer, presented by SLIIT Business School. In this contemporary world that is driven by data, marketing has also been invaded by technology. To thrive in today’s fast-paced world, marketers must be smart enough to adapt their strategies at the right time. Students in the Marketing Management Specialization at SLIIT Business School have contributed articles to this publication in order to discuss the latest trends in marketing on an international scale within the context of the local market. This issue contains topics on the impact of artificial intelligence in customer service, the role of social influencers, and many more recent developments in marketing practices around the world.
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